August 23rd, 2017
The use of screens at trade shows is almost ubiquitous. From wall-mounted televisions to interactive kiosks, these screens entice visitors to learn more by offering them information in an electronic format that is entirely natural and comfortable for tech-savvy customers. Incorporating digital signage into your own custom trade show exhibit design, therefore, can be a smart way to improve both the look and the function of your space. Screens tend to give a display a more streamlined and modern look, while the wise use of content and interactive elements provides visitors with easily accessible information. The success of your digital signage, however, will depend in part on how you use it in your custom trade show exhibit. What follows are 4 ideas for using screens in your next display. If you want to learn more about these options, or come up with another creative and customized solution, ask your exhibit company to provide you with a way to use digital signage that perfectly matches your booth and your business.
Mount flat screens on the walls of your trade show display to make announcements and convey general information.
One of the more affordable, yet effective, types of digital signage are flat screens. When you choose to integrate flat screens into your custom trade show exhibit design by mounting them on the walls, you are selecting an option that has a great deal of dramatic impact and visual appeal. The overall effect is to make your trade show display appear more streamlined and more modern, which is a look that can improve the perception visitors have of your business. When mounting flat screens on the walls of your trade show display, you can choose either to place them on the outside of your exhibit or on the inside. In either case, they serve as important conveyors of announcements and general information. For example, a flat screen mounted on the outside of your custom trade show exhibit design might provide a loop of your logo, basic messaging, or other information intended to draw attendees into the booth. A flat screen mounted inside might offer announcements about upcoming events, provide “Did you know” questions to educate people about your business, or direct visitors to certain parts of the display (i.e. “Have you tried out our virtual tour?” or “See a sales associate about our raffle.”).
Integrate projectors into your custom trade show exhibit design for presentations and events.
Projectors are portable and inexpensive ways to create impactful digital signage for your custom trade show exhibit design. Because they can deliver information and images over a large area, they are perfect for large-scale announcements or demonstrations you want to make within your trade show display. You simply need to have one blank wall dedicated to serving as the space where the projector delivers content. In particular, consider integrating projectors into your custom trade show exhibit design by making them part of presentations and events. For example, product demos, product reveals, and special speakers can call benefit from the use of a projector that delivers dramatic images and text to go along with the event.
Use touchscreen tablets to create interactive single-user stations.
Touchscreen tablets are a smaller and less visually dramatic way to communicate information via your custom trade show exhibit design. These are often placed on tables or mounted on small stands, where they provide small kiosk-like stations where booth visitors can access information about your business or otherwise engage with your products and services. Because tablets are small, they work best as single-user stations. Because they are touchscreen, they work well for interactive elements. For example, you might provide a single-person virtual tour of some of the homes your construction company has built, or load your latest software for visitors to try out virtually. Tablets also provide an easy way to capture contact information for follow up later. The key when using tablets in this manner is to place enough of them within your custom trade show exhibit design to handle the flow of traffic that you expect. Otherwise, you risk creating long lines that slow the experience for visitors. Plentiful tablets with engaging games or information, on the other hand, can help to prevent back ups and keep visitors from leaving, even during busy times when your sales team is not immediately available to talk to everyone in the booth at once.
Use kiosks in your custom trade show exhibit design to deliver information to groups of people.
A kiosk is much larger and more dramatic than a tablet. As a result, it makes a good choice for adding interest to corners of your custom trade show exhibit design. Rather than incorporating a merely decorative element or a static element (such as a table with literature), you can use a kiosk to make that space engaging and productive. In addition, kiosks can make it easier for multiple people to engage with your brand at once (for example, a kiosk might be able to handle two or three people at once instead of just one). When it comes to incorporating a kiosk into your custom trade show exhibit design, you can choose from a traditional screen or an interactive one. Interactive screens are good for inviting visitors to participate in games, leave their contact information, and so forth, while traditional screens can be used for things such as product demos or general messaging about your brand. The key is to create a kiosk that is branded and focused on the overall purposes of your custom trade show exhibit design.Your custom trade show exhibit design will often benefit from the use of digital signage. You can mount flat screens to the walls of your trade show display, integrate projectors into your custom trade show exhibit design, use touchscreen tablets to create interactive single-user stations, or use kiosks to add appeal and reach more people at once. Or, you can consult with an exhibit company like Imagecraft to develop a customized way of using digital signage effectively in your next trade show display.