December 19th, 2017
One trending method for creating a visually compelling trade show exhibits is the use of texture. For example, backsplashes that use variegated tile, displays filled with materials such as stones; backdrops boasting flowing fabrics, and displays made with materials such as brushed metal all add interest, beauty, and appeal to a trade show exhibit. In order to take advantage of the possibilities presented by textures in a display, however, there are a few tips you should follow. These ideas help you to limit costs and improve the overall look of your trade show exhibit, all while allowing your textures to have impact and purpose. Here are five tips for textures you should consider for your next trade show exhibit.
Create texture using lightweight materials in your trade show display.
When it comes to creating trade show displays, weight is often a major consideration. The more an exhibit weighs, the more it will cost to transport, and the more drayage costs it will incur as well. For budget-conscious exhibitors, therefore, minimizing the weight of the trade show exhibit is important. However, adding texture to a trade show exhibit can easily translate into adding weight if you are not careful. For example, if you are adding stone backsplashes, those stones will weigh considerably more than fabric or plastic. As a result, try to create texture with lightweight materials. For example, consider using faux stones instead of real ones as your backsplash; choose a lighter fabric for your backdrop, or use peel and stick vinyl tile instead of the real thing. The result should be a textured look and feel without the weight that comes from using heavier materials.
Use a maximum of three textures for your trade show exhibits.
When you decide to use textures in your trade show exhibit, it can be easy to get carried away. You may be tempted to add interest to every element of your display by adding some sort of new material or texture. However, as with graphics and text, you can have too much of a good thing. Trade show exhibits that have many different textures can come across as cluttered, confusing, and unfocused. The message you want to send and the mood you want to set get lost in the chaos of multiple competing textures. Instead, a good rule of thumb is to use no more than three textures for your trade show displays. By limiting yourself in this way, you will be able to create a focused look for your exhibit that takes advantage of the appeal textures add and that clearly communicates with your visitors.
Use real materials instead of creating a faux impression of texture in your trade show display.
When it comes to texture in your trade show exhibits, there are two approaches you can take: Creating an appearance of texture and adding actual texture. When you create the appearance of texture, you use tools such as images imprinted on fabric backdrops to make it look like your exhibit has texture that it does not actually possess. This approach can be useful for catching visitors’ eyes and drawing them to your booth, where you can then engage them in discussions about your brand. When you create real textures within your trade show display, however, you create points of interest that engage visitors even after they enter your trade show exhibit. For example, you may use actual trees instead of images of trees, or actual vinyl tile (Even if only the peel and stick kind) instead of vinyl images. You might create brushed metal display cases or furniture instead of more standard options. This approach will encourage visitor engagement even after they enter your booth, and deliver a look that is fascinating and rewarding not just from a distance but also from up close.
Know what mood or message you want to convey with your textures.
In an effective trade show exhibit design, each element contributes to the core message and goals of the display. Nothing is extraneous or confusing to visitors. The same holds true for the use of textures in that design. Do not use texture for texture’s sake in your trade show display. Instead, increase the impact of your textures by giving each a particular job to do within your booth. Know what mood or message you want to convey, and make sure all the textures you use contribute to these goals. For example, if you want to communicate boldness and innovation, consider strong textures. If you want to communicate calm and elegance, use subtle textures. Make sure that each texture works with the other elements of your trade show exhibit design to send the message you want visitors receive when they see and interact with your booth. Doing so can help to give your trade show exhibit focus. Instead of being a random collection of textures, your booth will instead deliver a clear message to visitors regarding what your brand is and what you want people to experience when they interact with your brand. And that can make textures an effective tool within your trade show exhibit. Textures have the potential to add interest and appeal to your trade show exhibits. The key is to use the right textures in the right ways to create a look and feel that is in keeping with your brand and event goals. When you use lightweight materials to save on costs, keep your textures to a maximum of three different types, use real materials, and know what mood or message you want to convey, you can use texture to create the kind of compelling trade show exhibit you desire.