March 14th, 2018
Museum exhibit designs are effective tools for garnering attention on the trade show floor. Featuring narrative elements displayed in visually compelling ways, this type of trade show display feeds into visitors’ natural tendency to remember stories. However, as with all trade show displays, there are both effective ways to put together a museum exhibit design and ineffective ways. Creating one that gets you the traffic and business you need means paying attention to detail as you construct your display. While there are obvious ways to build a powerful museum exhibit design (i.e. Tell stories, add interactive elements) there are also a number of small steps you can take to make a big impact. Here are a few of them:
Use your most compelling products in your museum exhibit design.
The museum exhibit is all about backing up the narrative with a compelling display. An art museum puts its rarest, most beautiful, and most famous pieces of art on its walls. A science museum puts its most fascinating or important experiments or scientific items on display. And a business puts its most relevant and compelling products front and center. The items you select for your museum exhibit design should do the best possible job of visually telling your story and representing your brand. For example, if you are a book publisher constructing a history of your business, you may want to include a copy of the first book you published. If you sell imaging equipment, real-life images taken by your machines might be ideal. The key is to put on display the items that best represent your business in an engaging and compelling way.
Don’t shy away from advertising your museum exhibit design’s focal points.
A museum exhibit design may be beautiful and fascinating, but unless people hear about it in some way, chances are they won’t ever see it for themselves. Traditional museums (from science museums to history museums) make a point of advertising their newest exhibits and their special events. A trade show display created as a museum exhibit should do the same. There are many options when it comes to getting the word out about your museum exhibit design. You can start with the design itself. In particular, the entryway, outside signage, and wall graphics can be used to create a look that catches visitors’ eyes from across the exhibit hall. Add to these bold design elements, and publicize your display beforehand through means such as social media, press releases, email list communications, and even the trade show’s literature, and you will be in a good position to attract the audiences you need to enjoy a successful trade show. The right museum exhibit design will then deliver on your promises of an informative and fascinating exhibit, educating visitors and giving them an enjoyable and unforgettable experience.
Divide large museum exhibit designs into sections.
Large trade show displays, of any kind, can be intimidating to visitors. They might not want to spend the time necessary to get through the whole thing, or they may become overwhelmed by the amount of information available in your exhibit. As a result, it is important to divide large museum exhibit designs into smaller sections. For example, if you are creating an exhibit celebrating your business’ hundred years of existence, you may want to break the exhibit up into 4 sections, each covering a 25-year span. By making each section self-sufficient, while also allowing each section to fit together into a broader whole, you have the opportunity to make your museum exhibit design into an approachable and understandable way for people to get to know your company.
Focus on a thematic presentation within your museum exhibit design.
It can be tempting, as with any trade show display, to overfill the exhibit with information. Whether you include too many products in your display, too much text on your signs, or too many pieces to the story, this excess of information can discourage and drive away attendees. Instead, focus on simplifying the information you present in order to convey only the most important pieces to your visitors. In particular, consider simplifying your museum exhibit design by using themes to organize your information. For example, for a historical museum exhibit design, include themes like “early years,” “first breakthrough,” and “latest innovations.” Your exhibit company can help you to think through the information you have to present and select themes that will work for your particular business.
Don’t forget about using your staff to add engagement to your museum exhibit design.
Your museum exhibit design, if carefully crafted, can and should engage visitors all on its own. The presence of a compelling story, combined with strongly interactive elements, should help visitors to come away with a deep appreciation for your company and the products and services you can offer them. However, the design itself must always be accompanied by engaged staff who can literally bring the exhibit to life. Knowledgeable, friendly, and attentive, the right staff can answer questions, engage audiences in conversation, and further explain your company’s vision, mission, and display. They might also be able to serve as presenters, speakers, or other participants who can play a vital role in the overall look and feel of the museum exhibit design. Museum exhibit designs can be fascinating and effective additions to the trade show floor. The key is to pay attention to both the little and the big things that you can do to add to their appeal. From using your most compelling products to advertising your exhibit, to building sections into your museum, to focusing on themes to using your staff to add engagement, you can create a museum exhibit design that makes a big impact with small details. If you need help creating the right look for your exhibit, do not hesitate to contact Imagecraft. Our design services can walk you through the process of bringing your vision to life so you can achieve your goals on the trade show floor.