January 19th, 2018
In crowded exhibit halls, standing out is key. And while your trade show booth display may be a carefully executed, eye-catching creation once people get near it, you may be losing out on customers if you are not also making your booth visible from a distance. While there are a number of techniques you can use to improve the visibility and appeal of your booth even from across the exhibit hall, one of the most effective is the hanging sign. These large signs, which, as their name implies, hang above your display, are easy to see anywhere in the exhibit hall. A great way to make the most of all of the exhibit space you reserved (including the vertical space), and an ideal way to raise brand awareness and traffic volume, hanging signs can be an effective addition to trade show booth displays. Getting the most out of your hanging sign, however, means paying attention to how you are designing it and using it. What follows is a look at some useful and important tips for creating a hanging sign that will best advance your trade show goals.
Match your hanging sign to the size of your trade show booth display.
Trade show booth displays and hanging signs both come in a variety of sizes. From small 10×10 booths to large 40×40 displays, and larger, you can select the size of exhibit you need to fit your budget and your goals. When you add a hanging sign to your trade show booth display, you also have a variety of sizes from which to choose, from small signs 3 feet in diameter, to large signs more than 12 feet wide. In order to create a trade show booth design that works as a single cohesive unit, however, you need to make sure that the size of your sign matches the size of your custom exhibit. For example, a 3-ft. hanging sign will be too tiny in a 20×40 display, while a 12-foot sign will overshadow a 10×10 display. Matching the size of the sign to the size of the exhibit will give your exhibit a balanced feel and a more appealing look.
Keep text on your trade show booth display’s hanging sign to a minimum.
As with the rest of your display graphics, you can customize the look of your hanging sign to match your brand and your booth. Whether you opt for solid colors or enormous images, the name of your brand or your entire logo, the exact look is up to you. However, if you want to create a hanging sign that will be effective in drawing traffic to your trade show booth display, you should consider minimizing the amount of text on the sign. For example, most businesses opt to put only their company name on the hanging sign. The reason for this kind of minimalism is simple: Your goal is to make it easy for attendees to find your booth even in a busy exhibit hall. Any text other than your brand name and/or perhaps your slogan detracts from this central goal by making it harder for attendees to identify which booth is yours. A single, clear message is vital to an effective hanging sign.
Imprint every side of your hanging sign with your graphics.
Just as minimizing text makes it easier for attendees to find your booth, so does another technique: Imprinting your hanging sign on every side with your graphics. One of the benefits of hanging signs is the fact that they can be seen from anywhere in the exhibit hall. A circular sign, for example, has a continuous edge that allows it to be seen everywhere. A triangular hanging sign has three sides attendees may look at. A square sign has four. Take advantage of this fact by placing your graphics on every side of the sign. By doing so, you ensure that attendees will see your brand no matter which side of your sign they look at, and no matter which side of the exhibit hall they happen to be on. A sign that boasts your graphics all over will, therefore, reach more people and attract more traffic than a sign that does not.
Consider using powerful, brand-specific images on your hanging signs.
As mentioned above, you are free to customize the graphics on your trade show booth display’s hanging signs as much you want. However, it is often still traditional to use solid colors for the background of these signs. For example, you might choose one or two of your brand colors to be used on the sign, along with your business name or slogan. While this technique is effective and still widely used, there is another choice you can make: Using powerful, brand-specific images in your signs. For example, the Coors brand is known for the Rocky Mountains in the background of their bottles. NBC is known for its iconic peacock. Images like these that are easily recognized as being part of your brand, when placed on your trade show display’s hanging signs, can make your brand immediately recognizable to event attendees.
Follow your exhibit hall’s rules regarding hanging signs.
Finally, when using hanging signs as part of your trade show booth design, always comply with your exhibit hall’s rules. You may need paperwork testifying to the fire retardancy of your signs. You may have height or weight restrictions. You may need to use the show’s services to place your signs. Understanding and following these rules will make it easier to keep your sign up for the duration of the event, allowing you to enjoy the maximum possible benefit from this design element. Hanging signs have the potential to dramatically increase the effectiveness of your trade show booth display. By matching its size to the size of your exhibit, minimizing the text on your hanging sign, imprinting every side of your sign with your graphics, using brand-specific images, and following your exhibit hall’s rules, you can attract more traffic and build more brand awareness with your display.