October 27th, 2017
Overseeing your first custom exhibit display can be a daunting prospect. Not only do you want to demonstrate your own ability to successfully exhibit at your business’ chosen events, but you also want to maximize your company’s presence at these trade shows. To help you achieve a great display your first time around, here are a few of the most important tips to keep in mind.
Consider renting your trade show display.
If your company has not yet committed to purchasing a custom exhibit display for their first trade show, consider renting instead. Rental exhibits have a number of advantages for beginners. First, these exhibits cost less than do custom exhibit displays. As a result, you can test your desire to jump into exhibiting without committing large sums of money you’ll never get back if you decide exhibiting is not the right fit for your company. Second, rental exhibits do not require storage. You simply return the rental when you are finished with your trade show. As a result, these are a much more convenient way to exhibit before you know for sure that you are going to want a display year after year. Plus, because rental exhibits can easily be customized in a number of ways, you can still achieve the branded look you want, even without purchasing a custom display. Renting also does not preclude buying a display later on. If you rent for an event or two, and find that exhibiting is a profitable and desirable addition to your annual marketing plans, purchasing a custom exhibit display will likely be the wise next step. And, you will be able to take that step with confidence because you have already experienced the benefits of trade shows for your company first hand, with an affordable and low-risk rental exhibit.
Understand the rules of the trade show before you design your custom exhibit display.
If your company already has exhibiting experience, but this is your first year in charge of the display, the first thing you will want to do is to make sure you understand the rules of the trade show. Often, these rules can affect the design of your custom exhibit display. For example, the height of the back or side walls of the exhibit are often regulated in order to keep displays from blocking those around them. The allowable height will be determined by the location of your display, so you will need to understand both the regulations and position of your display on the trade show floor. In addition, trade shows often have regulations regarding fire safety, electrical usage, lighting, and more. Violations of these rules can often lead to shutting down part or all of your display. Knowing the rules and taking them into consideration when designing your custom exhibit display is essential if you are going to avoid problems that could interfere with your success at the trade show.
Know your goals before designing your custom exhibit display.
In addition to understanding the rules of the trade show, you will want to understand the goals your company has for your presence at the trade show. These goals will impact the design of your custom exhibit display. For example, if your business wants to introduce one of its new products, a display focused on this product and designed for a product launch or demo is important. If, however, your business wants to build brand awareness, a museum exhibit chronicling the story of your brand might be a wise choice of design. Before you begin designing your custom exhibit display, your exhibit company will sit down with you to discuss the vision and goals you have for the booth. Being able to discuss these goals will enable your exhibit company’s design services to craft exactly the kind of space you need to meet those goals at your next trade show.
Simplify the graphics in your custom exhibit display.
Less is more when it comes to a custom exhibit display. While standing out from the other exhibits and being able to attract attention is critical to trade show success, this is often best achieved with simplicity and clarity. For example, you are more likely to draw attention with a large, stunning image and a simple piece of text than you are with many different images and longer text. The reason for simplicity’s success in a custom exhibit display is the fact that most people will only spend a few seconds glancing at your booth. In those few seconds they need to see something that (1 Appeals to them and (2 Is easily understandable. Otherwise, they will walk right by your booth. Simple graphics achieve both these goals. When designed correctly, they are visually appealing and instantly communicate your brand messages. And that can lead to more visitors coming to your custom exhibit display, where you can give them more detailed information about your brand and products.
Rely on the guidance of your exhibit company.
Finally, one of the best things you can do for your first custom exhibit display is to rely on the guidance of your exhibit company. This may be your first trade show display, but your exhibit company (if you have chosen the right one) has many years of booths under its belt. Their design services can help you walk through your many options to choose those design elements that will work best for your display. In addition, the exhibit company can often offer assistance in other areas. For example, here at Imagecraft, we can supply you with safe storage facilities and reliable transportation services, as well as a number of other program management services to make the entire process less stressful. With the right support from your exhibit company, you can save money, reduce stress, and enjoy a smoother process overall. If you are a beginner to the field of exhibiting, there will be many things to learn. When it comes to your custom exhibit display, however, the five important things to keep in mind are to rent if possible, understand the rules of the trade show, know your goals, simplify your graphics, and rely on the guidance of your exhibit company. These strategies will form a strong foundation for an excellent display.