In 2010, Don Collis contacted Imagecraft Exhibits to bounce a unique idea off the exhibiting experts. He was curious about how to translate the comfort and world-class experience of his hunting and breeding ranch to the trade show floor. Disappointed with the basic “trophy mount and vinyl banners” he saw at outdoor and hunting expos across the state of Texas, the owner of Santa Margarita Ranch wanted to set a new standard for displays at his events. “I wanted to bring the incredible atmosphere of our ranch to these shows”, Collis said. “You go to these shows and all you see is mounts on 2x4s. There was nothing classy about it.”
As a former CFO for Dell Computers, Collis wanted to keep his budget simple and maximize his ROI. Imagecraft met his budget and the custom-look he desired by going with a pre-owned display. “We took pre-owned modular wall panels and relaminated the front surface,” said Imagecraft account executive, Ryan Hammond. “When they were finished, they looked brand new. The client received a revived custom display for a fraction of the cost of a new one. His display looks spectacular,” and Collis agrees.
“Our first show exceeded my expectations. We have 25 people who are seriously interested in experiencing our ranch. I ran out of business cards”, Collis said. “One visitor to our booth came up and said ‘I can see you guys really take care of your customers’, and this is exactly what we wanted to hear. Big thumbs up to Imagecraft for working with us to make this happen.”
In addition to the pre-owned walls panels, Imagecraft provided Santa Margarita Ranch with a new energy-saving backlit graphic panel. This SMD LED light panel is 0.3 inches thick and runs on approximately 16 watts. “It’s an amazing piece of equipment,” said Hammond. “The days of using heavy, thick boxes with hot florescent light bulbs are gone. This new panel can be cut in any shape and the graphics are evenly lit, which means no more hot spots.”
