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DescriptionION needed to present their brand with an uncompromised image representing high-end components. The exhibit needed to include space for product displays and storage, selling products, and sampling the ION hair tools. White was a key-color in the design, allowing high-impact grand format fabric graphics to showcase their amazing hair color. High quality resolution on the images was critical to portray the detail and color. The ION logo was brought to life by creating a unique custom hanging structure mimicking the shape of the elliptical logo suspended over the stage. A stage for live demonstrations was critical in the space as well. ION hair color specialists were on stage throughout the show demonstrating hair color techniques on models while attendees watched and learned. The stage was accented with a silver chain curtain that floats between the back of the stage and the large storage closet. The chain curtain adds an element to the booth making you feel as thought you are in a high end salon. This booth made its debut at the ISSE show in Long Beach 2012. |