September 30th, 2016
Limited budgets are often a reality in the marketing world. These financial constraints can make it difficult to craft an effective trade show display, museum exhibit, or real estate sales center. Faced with a tight budget, it might seem tempting to fore go hiring an exhibit company in favor of DIY efforts (or hanging on to your old displays). However, when it comes time to purchase a new display, one of the best ways to save money is to hire an experienced exhibit company, and here’s why.
Innovative Design Solutions
While finding the perfect design solutions is easy if you have unlimited resources, it can be a little more difficult when money is tight. For example, adding interactive elements to your custom exhibits in order to appeal to your target audience might require some creativity.
This is where the right exhibit company can help you to save money. Their designers will have years of experience in the display field. They will have access to all of the design options available to achieve your goals. In addition, they will possess the creativity needed to innovate solutions to difficult design problems.
As a result, they can take both you budget and your goals into consideration and provide you with the right look for the right price. This might mean subbing in less expensive materials that will give the same effect as more expensive materials, creating a lighter display to save on transportation costs, or otherwise suggesting options that cost less. The result can be a display that meets both your display and your budgetary goals.
The exhibiting field, whether it be museum exhibits, custom exhibits, or sales centers, tends to be a complex one. Trends are always changing. New materials and technological advancements pop up frequently. Best practices can also change quickly.
Keeping up with these changes is important if you want to create an effective display. Yet, as a business, your focus is on managing and growing your company, not on keeping up with the latest changes in sales centers, museum exhibits, or trade show displays. As a result, when it comes time to update your old display or to create a new one for your first exhibiting venture, it may feel daunting to sort through your options.
That is why an exhibit company can be a smart financial choice. Because their focus is on the exhibit industry, your exhibit company will be up to date on all of the latest trends and options when it comes to designing your display. As a result, they can help you to sort through all of your design options in order to find the ones that will work best for you. For example, they can help you to eliminate unnecessary design options so you can focus on investing your money in the features that will be most effective in your particular display. The result should be a streamlined exhibit that includes only those features that are needed in order for you to achieve your goals.
Building your display is often only the first expense you will face. If you are building a custom trade show exhibit, you will also need to transport that display to the exhibit hall and then to your exhibit space. These services also come with a fee. If you are building a lobby or a sales center, you need to pay people to install the exhibit. Once you are finished with a trade show display, you need to store it somewhere. All of these services cost money that will need to come out of your budget.
By hiring an exhibit company, however, you can often cut down on these expenses. For example, exhibit companies often work with the most reliable and affordable transportation companies around. As a result, they can ship your display inexpensively wherever you need it. Plus, they save you the time and money needed to oversee the transportation logistics yourself or to pay someone else to do it for you. In addition, your exhibit company can often provide you with installation support that can make the process go more quickly and less expensively. They often even offer you storage at a low rate.
Saving in these areas can impact your ability to create a compelling display. The more money you can save on caring for your display, the more money you have for implementing features, manning your booth, and so forth. The result can be a more effective display at a lower cost.
Finally, a professional exhibit company can save you money by providing you with professional storage services for your custom trade show exhibits. When you store your display with the same exhibit company that helped you to design it, you usually get a lower price that can save you money over the course of the months and years that you have the display.
In addition, when you store your trade show display with the exhibit company, you often receive free evaluations of the display before every trade show. These evaluations can help you to catch problems while they are small and easily fixed. As a result, they allow you to avoid larger problems that could cost you money down the road.
Finally, when you store a display with the exhibit company, you enjoy the advantage of not having to ship your display to them for that evaluation. As a result, you have to budget less to make sure your display is in good shape and ready to go at your next show.
Creating a trade show display can be an expensive endeavor. However, foregoing an exhibit company’s services is likely to raise your costs, not lower them. Instead, by hiring an exhibit company, you can enjoy savings that might otherwise be impossible. By providing you with innovative design suggestions, industry expertise, show services, and professional storage, they offer you the chance to create a compelling display for less.