October 30th, 2018
When it comes to exhibiting on a budget, not every business can afford a custom exhibit display (although with Imagecraft’s skilled design services, it is possible to get a custom display on a budget). When complete customization just isn’t possible, there are ways to save money without compromising on presentation. And one of those ways is to purchase (or rent) a portable trade show display.
These lightweight, versatile exhibits have a number of advantages, but one of them is the fact that they are relatively inexpensive to own and use. Here are just a few ways that you can save money by choosing a portable exhibit instead of a larger, customizable one.
Portable trade show displays are less expensive to purchase.
One of the biggest ways in which a portable trade show display can save you money is by simply costing you less to purchase to begin with. Why is this so? Because portable exhibits tend to be smaller, lighter, and less complex than are customized displays. Many of them consist of aluminum frames and fabric coverings that are easily assembled and disassembled. These simpler components drive down their cost.
In addition, portable trade show displays, while very customizable, do not consist of the specialized elements that often come with custom exhibits. As a result, you often do not require dedicated design services and builders to create them. The lack of these factors also help to reduce the overall purchase price of the displays.
Portable trade show displays are simple to assemble and disassemble.
While the purchase price is a large part of an exhibit budget, installation and dismantling costs can also eat up a large portion of a company’s exhibiting finances. Union labor requirements, overtime charges, and hourly rates can quickly add up for custom exhibit displays that need to be carefully assembled and dismantled by teams of professionals.
Portable trade show displays, on the other hand, are very easy to put together and take apart. For example, the aluminum frame usually just needs to be expanded, or have a few pieces clicked together. The fabric covering is often simple to place over the frame, with some versions offering a cover that zips easily around the frame. As a result, one or two of your staff members can typically put the booth together in a short amount of time. And that means no, or greatly reduced, I&D charges.
Portable trade show displays are easy to transport.
Another source of expenditure for custom exhibit displays is shipping. These displays are usually heavy, require multiple crates, and need to be transported by professional shipping companies. All of that means higher costs (often, shipping costs are calculated based on the weight of the display, so the heavier it is, the more it costs to transport).
Portable trade show displays, on the other hand, are very lightweight and compact. As a result, they are generally easy for an employee to bring with them, either as checked luggage for a plane or as a part of their luggage in the car. As a result, you may be able to entirely eliminate shipping charges by opting for a portable exhibit if your event budget is particularly tight.
Portable trade show displays eliminate the need for drayage expenses.
Separate from shipping factors is drayage. This charge for taking a custom exhibit from the loading dock to its exhibit space can add up very quickly, despite the fact that the distance covered is relatively short. Saving money by eliminating these charges, therefore, can make a tangible difference in a company’s event budget.
Portable trade show displays allow businesses to avoid drayage charges by, once again, enabling employees to carry the display themselves. This portability makes it simple to avoid having any help in transporting the display. And with no shipping, drayage, or I&D costs, a business can more easily and effectively exhibit on a budget.
The right portable trade show displays are durable and versatile.
Finally, portable trade show displays can help businesses save money by virtue of the fact that they are durable and versatile. When you choose the right ones (such as the high quality versions available through Imagecraft), you receive carefully crafted exhibits that retain their color, resist wear, and can last for show after show.
As a result, you may need to replace these displays much less frequently than if you had purchase lower quality displays. And, because they are cheaper than custom exhibits, you can generally afford a high quality and durable portable trade show display that will last you for many years.
In addition, thanks to their versatility, these displays can be used at a variety of events and in a variety of capacities. For example, simply change their configuration to fit a larger or smaller space. Change the fabric skins to accommodate new messaging for a new event. Or use their portability to your advantage by adding them to your lobby as an easy way to educate others about your company.
Portable trade show displays have a number of advantages that make them a frugal option for budget-constrained businesses. Thanks to their lower purchase price, compact size that makes them easy to transport and set up, and their durability and versatility, they can save you on purchase, I&D, shipping, drayage, and even on buying a new display. And that can translate into cost savings that make exhibiting at that next trade show look a lot more affordable than you thought it could be. Let Imagecraft work with you to find the right display solution for your business and your needs.