January 18th, 2019
Imagecraft’s superior design and customer service experience earned the business the 2018 Marketing Vendor of the Year Award from Lennar Homes.
Imagecraft won the award because of a sales center they built for Lennar. The project, which required Imagecraft to oversee and participate in every stage of the project’s development, demanded superior performance in designing, laying out, building, and installing all of the design elements and furniture for the space.
The goal of the sales center is to encourage prospective clients to select Lennar for their home building needs. As a result, the space needed to be a compelling representation of the Lennar brand at every stage, from design to installation. The sales center also needed to include powerful graphics and logos to communicate effectively with prospective clients.
In addition, Imagecraft had to create a compelling sales center within a limited space. As a result, every inch of the sales center needed to communicate a memorable customer experience to visitors.
Imagecraft has long provided Lennar with exceptional design services, including assistance with multiple sales centers in the past. This consistent, and excellent, support, has created a strong and valued partnership between the two companies.
“We’ve installed multiple sales centers for Lennar – creating warm, inviting spaces for the potential clients to get to know the Lennar brand,” says Chris Layden of Imagecraft. “It’s a relatively small space available for each office, so it’s paramount to get it right. And we feel we’ve done some terrific work for our friends at Lennar.”
The Marketing Vendor of the Year Award is only one of multiple awards won by Imagecraft over the years, including last year’s Max Award for Design Center of the Year. Imagecraft brings a commitment to superior and creative design services to every project, from trade show displays to sales centers and lobbies of all kinds.