November 6th, 2015
A museum exhibit can be incredibly impactful, because it brings to life the topic on display. As with any exhibit, however, the way in which it is designed can make a huge difference in how engaging and effective it actually ends up being. Fortunately, there are a few steps you can take to maximize the effectiveness and appeal of your museum exhibit design. Following are a few of them.
Create an immersive experience in your exhibit design.
One element of a successful museum exhibit is its ability to draw the visitor in by encouraging them to focus solely on the exhibit. This immersive experience should fully engage the visitor’s attention. By doing so, the museum exhibit design will create a memorable and enjoyable experience.
While there are many ways to create this type of immersive experience, the key is to engage as many of your visitors’ senses as possible. For instance, instead of merely putting an item on display, you could incorporate a spoken presentation, visual guides, written information, and more to engage visitors’ eyes, ears, hands, minds, etc. The more fully engaged their senses are, the more immersed they will be in the experience, and the greater their enjoyment of the exhibit will be overall. In addition, these added elements will provide more information that will add to the overall quality of their experience.
Tell a story with each museum exhibit.
Another essential element of a successful museum exhibit design is the ability to tell a story. The products or artifacts on display should do more than sit in their cases as unrelated objects. Instead, they should be woven together into an engaging story. This story can be broken down into pieces, as long as each piece contributes in some way to a narrative that runs throughout the entire exhibit.
Telling a story can be as simple as including screens or stands with detailed information regarding each segment of the exhibit and how it contributes to the overall theme. However, because you also want to create an immersive experience for your visitors, you may find it wise to utilize other techniques to weave the story throughout the exhibit. For instance, how each item is arranged, how visitors access information about each element of the display, and the means you use to convey the story can all work together to immerse visitors in the story.
Present information in layers.
Visitors to your museum exhibit will each have different time constraints and interest levels. For instance, some visitors may want to examine every detail, while others may only be interested in learning about the big picture. As a result, you will need to create a museum exhibit design that visitors can enjoy regardless of their time constraints or interest levels. The best way to do so is to present information in layers, by simultaneously making the most important information easily accessible, and providing ways for visitors to dig deeper into the exhibit for details if they desire.
For instance, the most important information about your exhibit can easily be displayed in larger signs, through brief presentations, or as interactive media elements. More detailed information can be available in smaller text, longer digital presentations, and staff who are available to answer questions. In this way, every attendee can have their curiosity satisfied and leave with an accurate understanding of your exhibit’s message.
Create logical traffic flow.
The pattern of traffic flow is important for any trade show display or exhibit. However, for a museum, the way in which visitors move through the exhibit determines whether or not they follow the storyline and whether they can easily navigate crowds of people. As a result, it is important to carefully map out a smooth and logical flow of traffic when creating your museum exhibit design.
One of the first steps you can take to create a more easily navigable space is to set out only those items that contribute most directly to your exhibit’s message. That way, you avoid a crowded, cluttered space that is difficult to navigate and enjoy. If you have a particularly large museum exhibit, you might need to consider dividing it into sections to make it easier to navigate and to make the information easier to digest. Finally, you can have your exhibit company design signage that directs visitors without detracting from the exhibit. Regardless of the specific steps you take, the result should be an exhibit that is easy to navigate and understand.
Utilize interactive elements.
Finally, a successful museum exhibit design should incorporate interactive elements. These elements, because they demand the visitor’s participation, create a more engaging and enjoyable experience. In addition, interaction is a great way to help visitors remember what your exhibit was all about, even after they have gone on to other activities. For instance, you can create a mobile app for your exhibit, install kiosks that provide information about the exhibit in an interactive way, or create elements that visitors can touch, manipulate, pose with, etc. The result will be a museum exhibit that leaves an unforgettable impression and sends a message that visitors will find hard to forget.
Your museum exhibit design will allow you to create an exhibit that achieves your goals and gives your visitors an enjoyable and informative experience. With the help of the right exhibit company and their design services, you should create an immersive experience, tell a story, present information in layers, create logical traffic flow, and utilize interactive elements to create an engaging and memorable exhibit.
Browse some examples of our museum exhibits.