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Imagecraft Exhibits Adds Four New Staff

Written by Exhibit City News & Ryan Hammond
FEBRUARY 17, 2012

Imagecraft, an Austin, Texas-based exhibit production company, has added four new employees to its teams. These new hires include positions in sales as well as marketing.

Kathy Glidewell, new to sales, started in the trade show industry as an account manager 15 years ago. As her interest shifted to sales, she was given the opportunity to showcase her experience on the sales team. In 2004, Glidewell joined Imagecraft Exhibits and expanded her career from modular exhibits to custom exhibits, specializing in sales centers for national home builders. "My experience allows me to help my clients with all aspects of their face-to-face marketing needs,” said Glidewell. "Imagecraft Exhibits allows me the opportunity to develop my skill set by being a solutions provider, which requires thinking outside traditional parameters. It's a family atmosphere where people enjoy their jobs and work together as a team focused on building strong client relationships."

With 20 years of experience in business development, Talbot Goodyear joined Imagecraft Exhibits in 2011. In past positions, Goodyear specialized in providing technology-based solutions in various industry sectors. He brings an extra measure of knowledge in customer relationship management to Imagecraft and a fresh perspective to the question, "How can we help our clients be successful?" Talbot holds a Bachelor of Arts degree in Sociology from New York University.

"Many companies are just in business to make money,” said Goodyear. “Imagecraft is in business for a purpose, and that purpose is consistently intertwined with our clients' goals."

Ryan Hammond comes to Imagecraft Exhibits from the tradeshow capital of the world, Las Vegas, Nev. With over 5 years experience in the tradeshow industry, Ryan enjoys the challenge of taking a client's vision and creating something tangible. Before his career in the event industry, he worked in media and public affairs with Northrop-Grumman/Vinnell and graduated from the University of Michigan with a degree in Communications.  Ryan also serves as Imagecraft's Marketing Manager.

"The tradeshow industry can be a vicious animal to people that don't have a lot of experience work in it,” said Hammond. “Imagecraft steps out of that mold to be fair and honest with its customers. The integrity of this organization is what drew me to work here. Now that I'm here, it's the incredible tenacity and workmanship I see of our employees. They are first-class all around."

Dawn Matlock joins Imagecraft Exhibits with a passion for helping new home builders and creating award-winning marketing centers. Her experience working in a model home sales office for nearly a decade gives her a specific appreciation for having an office that is visually impressive, representative of the builder's quality, and also functional for the salesperson and potential customer. Dawn graduated from Texas A&M with a degree in Marketing.

"It is exciting to work for an organization that thinks outside the box,” said Matlock. “The owner's vision of a company that can create basically whatever you dream and fabricate it with true custom craftsmanship, is what keeps Imagecraft so unique."

Download the article PDF here.


Post-Show Marketing Tips

February 14, 2012

Trade Show 101
Post-Show Marketing Tips

Contact Your Leads Quickly:  You have spent months preparing for the event and invested valuable resources to promote your brand, but surprisingly over 80% of leads are never followed, according to CEIR.  By training your sales team to qualify the leads, you can easily identify those who need follow-up quickly versus those that can be ignored.  Taking notes on the floor to accompany the contact info provides a much better opportunity to develop talking points and initiate the call after the event. Research has shown that the ideal time frame to connect with trade show leads is within 10 days following the event, while the experience is still fresh in the visitors mind.  Preparing your post-show marketing materials and drafting an email or call script for your sales team during your pre-show planning helps prevent any delays in reaching your leads within the 10-day window.  Be proactive not reactive!

Read more

Steel Advertising

Texas DOT Safety Rest Areas - Best In The Nation

December 22, 2011

Creating world-class environments takes a collective effort of many and at Imagecraft Exhibits the results are world-class.   Imagecraft Exhibits has been working with The Texas Department of Transportation on creating some of the most dynamic rest areas in the nation.  Recently, a partnership with Austin-based Sparksight has added interactive technology through creative programing and touch-screen monitors.  Our friends at Steel Advertising featured the projects in their latest newsletter.  Click here to see the full newsletter and map of the locations.  Before you leave visit our portfolio for photos of these beautiful safety centers. 

Reach out to us today to receive a complimentary consulation on creating exciting environments of your own!

Digital Inventory Systems Make Life On The Show Floor Easy

By Devanny Novak

August 11, 2011

Much like everything else in the trade show industry, exhibit inventory management systems are entering the digital age. These virtual inventory systems are making business easier by allowing exhibiting companies the ability to keep track of parts and products without ever needing to enter a warehouse.  In fact, the warehousing part of these digital inventory systems is already determined once a company decides to purchase particular software.  

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"Wind Face" Brings The Power Of Wind Face-to-Face

June 10, 2011
AUSTIN - Imagecraft Exhibits, a leader in face-to-face marketing and custom environments, partnered with Enviromedia Social Marketing and Green Mountain Energy to create a one-of-a-kind mobile marketing experience.  By bringing Enviromedia's creative design to reality, Imagecraft Exhibits made it possible for participants to fully understand the power of wind. 

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Contact

Austin Office:
15505 Long Vista Dr
Suite #200
Austin TX 78728

Phone #: (512) 836-8442

Dallas Office:
4155 Patriot Dr
Suite #100
Grapevine TX 76051

Phone #: (972) 355-1533