Tips for Using a Logo in a Trade Show Booth Display

April 20th, 2018

When it comes to visually representing your brand, your logo is the face of your company. Think of companies like Target, FedEx, and Toyota. What makes them instantly recognizable? Their logos. The power of the logo is one reason ...

Trade Show Display Storage Mistakes to Avoid

April 9th, 2018

Trade show displays, and in particular, custom exhibits, are a significant investment for most businesses. The expenditure of weeks of time and thousands or hundreds of thousands of dollars needs to be protected, both when the dis...

Need Effective Trade Show Exhibit Messages? Try These.

March 30th, 2018

A successful trade show exhibit is a beautiful combination of visually appealing elements and compelling messages. While the visual aspect of trade show exhibits receives quite a bit of attention, the messaging that the exhibit co...

5 Small Ways to Create a Big Impact with Your Museum Exhibit Design

March 14th, 2018

Museum exhibit designs are effective tools for garnering attention on the trade show floor. Featuring narrative elements displayed in visually compelling ways, this type of trade show display feeds into visitors' natural tendency ...

Fire Safety Tips for Your Trade Show Exhibit

March 7th, 2018

Fires may not be common at trade shows, but they can be destructive. Think, for example, of the 1967 fire that consumed the McCormick Place, due to faulty wiring in a trade show exhibit. When they occur, fires at a trade show can ...

Trade Show Booth Design 101: Wooden Elements

February 22nd, 2018

Trends in trade show booth design tend to come and go. However, the ideas they engender can sometimes linger long after the trend itself has faded. Wooden elements are one such example of an older trend that can still be useful in...