Qualities to Look for in Trade Show Booth Design Companies

November 15th, 2016

Trade show booth design companies make the job of getting the right exhibit for an event easier. Whether they are helping you to think through your options in order to pick the right type of display, building a custom trade show exhibit from scratch, or providing you with trade show services, they serve as a source of expertise and support during your exhibiting journey. However, the quality of the experience you have with your trade show booth design company depends quite a bit on which one you hire. If you want to enjoy a rewarding, helpful, and, ultimately productive relationship with your exhibit company, there are a few qualities that will be important.

Anritsu Design Con Event Services


Proven Expertise

One of the most important qualities of any trade show design company is its expertise, or how knowledgeable and experienced it is in the trade show industry. One indication of a company’s expertise is the length of time it has been in business. For example, a company that has been in business for years will be better equipped to handle your exhibiting needs, and any problems that come up, than a business that just opened its doors this year. In addition, you may want to look at the credentials of the executives, designers, and builders in the company. They should all have years of experience in the field. For example, a designer should have experience creating trade show display designs, instead of simply possessing a graphic design degree. A company that has spent time in the industry and boasts employees who also have extensive experience in the industry will be well positioned to provide you with knowledgeable, tailored, and high quality displays.

Comprehensive Services

Another quality to look for in a trade show booth design company is the ability to offer you comprehensive services. While you may only use one or two (such as purchasing a portable display or using a company’s design services), you may benefit from the broader services available from some exhibit companies. For example, many exhibit companies offer trade show services (such as transportation, installation/dismantling, and more) in addition to their design services. These services are often less expensive through the exhibit company, and they provide you with access to knowledgeable and reliable support during the trade show. You can also often store your display with the exhibit company for a discounted rate. By choosing a trade show booth design company that also offers other services, you set yourself up for a more complete, and satisfying, trade show experience.

Personalized Design Process

Your needs are going to be different from every other exhibitor’s needs, simply because you have a unique brand. Even if you have the same goals as another exhibitor (say, for example, earning x number of leads), the way you go about achieving those goals will be different because you have a different brand personality, budget, preferences, and maybe even target audience. Because of your individual needs, you will benefit from a design process that takes your individuality into account. If you try to force your design needs onto a cookie cutter display, your display may fail to maximize your effectiveness at the trade show. That is why, when selecting trade show booth design companies, you may want to look for one that offers a personalized design process. This means that the company you choose needs to be willing to work with you to create a design that is tailored to your specific needs. For example, look for a company that provides you with a personal consultation before the design process, one that appears willing to listen and respond to your vision and goals for the display, that will provide you with 3-D renderings, and that can offer you suggestions that align with your specific exhibiting needs. This type of company will be well equipped to capture your individuality in your custom trade show exhibit.

See Also: Benefits of a Custom Trade Show Exhibit Design


Creativity is often an underrated quality among exhibitors. However, it is actually one of the secrets to a successful display. For example, if you are facing a tight budget, creative solutions might help you to incorporate the right features for your business without breaking the bank. If you are trying to stand out from the competition, a creative design layout or feature might be what you need to capture your target audience’s attention. That is why you should select a trade show booth design company that demonstrates creativity in its display projects. Instead of being stymied by your display needs, they should indicate a willingness and an ability to innovate. This type of creativity will make it easier for you to enjoy an effective display even when you face certain obstacles.


When you purchase an exhibit, you may have questions about the process or about the best type of display to purchase, want to provide input regarding the design, or require an update on the progress being made. In these instances, you want to be working with a trade show booth design company that is willing and able to answer these questions for you. As a result, look for a company that demonstrates responsiveness. Ask yourself questions, such as, “Do they respond to emails and phone calls promptly?” “Can I reach a real person quickly when I call?” “Do they give me detailed answers and listen to my concerns?” If so, you will be in a better position when hiring them because you will always know where your project stands.

Customer Satisfaction

One of the best ways to find out if a trade show booth design company is right for you is to look at how satisfied their previous customers are. Any exhibit company should be able to give you a few references to contact regarding previous projects. When you reach out to these references, try to determine how satisfied they were with the project, and why. By the end of the conversation, you should have a good idea of how the trade show booth design company fits into some of the categories mentioned above. If you consistently find happy customers who report that the company was knowledgeable, experienced, provided comprehensive services, provided a personalized design process, demonstrated creativity, and was responsive, you will know that you have found a company you can trust with your own display design.