January 5th, 2016
Purchasing a trade show display can be a significant investment. In addition, because these displays are responsible for making positive first impressions with trade show attendees, their design is extremely important. That is why it is essential that you select an exhibit company that offers you comprehensive services to support every stage of the design and display process. If you use a company that offers the following services, you will be far more likely to receive a stunning and effective display for your next trade show.
In order to obtain a trade show display design that works for your business, you must be able to clarify your design needs for the exhibit. Often, this can be difficult to do on your own. If you do not have exhibiting experience, you may not know what design elements will support your goals. Even if you have exhibited before, you may not be aware of the latest developments in exhibit design. In addition, you may not know what options are available within your particular budget, or whether or not certain elements can be modified to make them affordable for you.
This is why it is essential to find an exhibit company that offers design guidance as part of their process of creating custom trade show displays. For instance, at Imagecraft, we sit down with you in a discovery meeting to help you flesh out your vision for the display. In this meeting, we learn about your goals for your exhibit, and we offer design suggestions that might work for you. The result should be a clearer picture of what you need in your display so that the trade show display design we create meets your needs.
Each business’ display needs are different. Sometimes, they need a stellar design on a shoestring budget. Other times, they need a unique meeting area or are dealing with a difficult display space. Addressing these individual needs requires creativity. As a result, you should look for an exhibit company that is capable of innovation when it comes to meeting your specific design needs.
For instance, if you find that a certain material is too expensive for your budget, the designer should be able to create a solution that works for your budget and for your overall design. If you need a lightweight display, the designer should be able to locate materials that look stunning without weighing too much. It is the ability to creatively solve problems and manage budgets while delivering a stunning display that sets the best exhibit companies apart.
Another service to look for in an exhibit company is an array of budget-friendly options for your design. Often, especially in today’s marketing world, businesses find themselves working with tight budgets. At the same time, a trade show exhibit must have a compelling design that will allow your business to meet its marketing goals. Finding the sweet spot between meeting a budget and meeting your marketing goals will require an exhibit company that is creative and flexible when it comes to its design options.
For instance, you may want to consider using a company that offers options such as custom rental exhibits or modular displays. These types of displays often allow you to customize their look without costing as much as a custom trade show display. Alternatively, you might consider a custom design that has been carefully crafted to minimize expense and maximize impact. Regardless of the choice you make, finding an exhibit company that can meld style and budget can make the entire design process less stressful.
Transportation and Storage
Once your trade show exhibit has been designed and built, you will need to undertake the sometimes-mammoth task of getting your display to the exhibit floor. Custom exhibits can be heavy, and you typically need to arrange for two types of transportation: From storage to the exhibit hall, and from the exhibit hall to your display space (called drayage). In addition, you will need to have your display installed and dismantled, and you will need a place to store it once the trade show is over.
While you can arrange for these services separately, some exhibit companies offer transportation services, trade show services, and storage for your display. This means that they will oversee your display’s transportation and drayage, help you set it up and take it down, and provide you with a safe, long-term storage area. The advantages of selecting a company that offers all of these services include convenience and peace of mind. The best people to handle your display are the people who built it and know what it needs to be safely transported, set up, dismantled, and stored. In addition, when you keep your display in the care of the company that built it, you may find it easier and less expensive to perform maintenance on it and to make tweaks to it, because it does not have to be transported back and forth from the exhibit company.
There are many qualities to look for when choosing an exhibit company. When it comes to the particular services a company offers, however, it is important to pinpoint a company that provides design guidance, innovation, budget-friendly options, and transportation and storage services. By doing so, you can be sure that your exhibit company is equipped to offer you a compelling design and convenient services to make your next trade show a more successful event.