September 11th, 2015
There is little doubt about the effectiveness and profitability of trade show booth displays. Up to 49 percent of trade show attendees plan to purchase a product or service from one of the exhibits they saw at a trade show, and 48 percent of attendees engage seriously with exhibitors while at the show. These statistics mean lots of leads and a favorable ROI for many exhibitors. However, in order to enjoy these benefits for your own business, you first need to locate an exhibit company that can help you create an attention-grabbing, profit-building display. Following are a few of the steps you should take as you search for the right exhibit company.
Start researching exhibit design companies early.
The process of researching and choosing from among exhibit design companies can take some time. In addition, you will need to leave enough time to design and build your trade show exhibit after choosing a company. As a result, you should begin your search for the right exhibit company well ahead of the start date of your next trade show. The amount of time you allow will depend upon the type of exhibit you want. A large display may require 12 to 18 months of lead time, while a smaller display requires only 6-12 months of lead time. By leaving yourself enough time, you will be able to carefully consider your options and choose an exhibit company with whom you can have a successful working relationship.
Confirm that the exhibit company you choose offers the services you need.
An exhibit company can only serve you well if they offer the services you need, so research each company’s abilities before you hire one. For instance, if you want completely custom trade show displays, eliminate from consideration those companies that only offer rentals. In addition, restrict your search only to those companies that can handle a business of your size. If most of their other customers are larger than you are, you may find that the company will not prioritize your needs. If most of a company’s customers are much smaller than you are, you may find that the company is not equipped to handle your needs. Finally, ensure that the companies you consider can meet your budget and time frame. The best way to do so is to be upfront with each company regarding your budget and deadline. By doing so, you ensure that your project will be completed to your satisfaction.
Consider the exhibit company’s experience.
Another step you should take once you begin the search process for a trade show company is to consider the experience of each of the companies under consideration. Experience is an important attribute in any area, but is especially important in the trade show display field. For instance, an exhibit company with many years of design services experience will possess a thorough knowledge of the trade show industry that will give you an edge in designing and building your display. In addition, the best exhibit design companies are comprised of teams that have been working together for a long time. By choosing a company with long-serving teams, you benefit from the team’s cohesiveness (which leads to a smoother design process) and their creativity (from which you can draw as you brainstorm your trade show exhibit design).
Research the exhibit company’s references.
Once you have narrowed down the list of exhibit design companies to those with the most experience and the longest-serving teams, you should obtain and follow up on references from each company. Doing so will give you a good idea of how satisfied the company’s former customers are. Speaking with former customers also allows you to pinpoint how experienced the company is in the particular design services you require, how closely they can follow a budget and deadline, how they handle issues that arise during the design process, and what kind of customer service they provide. This information will give you a clearer idea of how efficient, professional, and capable the trade show booth design companies you are considering are. Choosing the companies who have the best references will help you to obtain a positive experience for your own business.
Choose a company that offers excellent customer service.
Finally, you should choose a trade show company that offers you excellent customer service. As the customer, you should never feel as if you are irritating or unimportant. Instead, the exhibit company you choose should make you feel as if your business is valuable and that they are willing to work with you to create an attention-grabbing display that meets your needs. You should come away from your initial meetings with the right company feeling as if they take you and your ideas seriously and will be easy to work with. As a result, the ease with which you find yourself connecting with the company, as well as their friendliness and helpfulness in the face of challenges, should play a significant role in which company you ultimately choose.
Selecting the right exhibit company does not have to be a guessing game. Instead, by starting your research early, making sure the company offers the services you need, selecting an experienced and highly recommended company, taking advantage of comprehensive services, and looking for excellent customer service, you can more easily find an exhibit company that will help you meet your trade show goals.