Little-Known Reasons to Use Exhibit Design Companies
MD Anderson Design - ImageCraft Exhibits

Exhibit design companies, like Imagecraft, have much to offer exhibitors. Perhaps the most obvious service they provide is the design and building of booths for events of all kinds. However, what you may not realize is that even if you are not building a custom exhibit, there are still reasons to utilize an exhibit design company.

MD Anderson Design - ImageCraft Exhibits


Use an exhibit design company for creative design solutions.

Most exhibitors have been there: You have an important event coming up, and a huge problem. Maybe you ended up with a really bad exhibit space because you forgot to reserve your location far enough in advance. Maybe you pulled your old exhibit out at the last minute, only to discover rodent or water damage. Perhaps you need to make a big splash with a small trade show display.

Regardless of what the problem is, creative design solutions are available through the right exhibit design company. Far from limiting their services to standard design approaches and exhibit sizes, the right business will deploy its design services to solve even tricky problems.

In fact, one of the marks of a quality exhibit design company is its ability to offer creative design services that take your unique needs and incorporate them into a stunning display. You should even consider contacting one of these companies if you need a quick solution in order to meet deadlines or make it to an upcoming event.

Do not settle for less: If you have a tricky design problem, look for an exhibit design company like Imagecraft with a track record of creative design solutions.


Use an exhibit design company to access a variety of display options.

As mentioned above, custom exhibits do not constitute the only reason to reach out to an exhibit design company. That is, they are not the only exhibit products available through these companies.

Instead, exhibit design companies are a resource for a wide variety of display options. For example, exhibitors who need a smaller and more flexible set up can access portable or modular trade show displays. Others who need to flesh out existing trade show booth displays can rent or purchase elements like backdrops, furniture, or lighting. Even pop ups or other types of exhibiting options exist at exhibit design companies.


Use an exhibit design company to manage a tight exhibiting budget.

Many exhibitors make the mistake of equating an exhibit design company with big bucks. While custom exhibits can be a significant financial investment, the reality is that there are almost as many trade show exhibit options as there are budgets. An exhibit design company usually has access to many of these choices so they can equip you with an outstanding display no matter how much (or little) money you have to spend.

For example, exhibit design companies like Imagecraft often offer rental exhibits, which cost about a third of a custom exhibit. Lightweight portable trade show displays and versatile modular trade show displays also offer budgetary relief. Because all of these display options are customizable, they allow you to work within your financial constraints without compromising on appearance.

In addition, if you are building a custom exhibit on a budget, an exhibit design company can offer you creative design services that shave money off the total cost without shaving quality off the final product. For example, they may be able to reduce the weight of your display by using lighter materials. By doing so, they reduce your costs without affecting the look of your display.


Use an exhibit design company to access trade show services.

Many exhibit design companies go beyond design services for their clients. In addition, they offer a wide range of trade show services to make handling the trade show display easier for their clients.

For example, here at Imagecraft, we give clients the option of having an Imagecraft supervisor on site during the installation and dismantling of the custom exhibit. Their presence reduces set up errors.

We also offer transportation of the display through reliable partners who offer competitive prices. We can even help you handle subcontractor paperwork and combine multiple invoices into a single document. These types of services make the entire exhibiting process, not just the design and building phase, easier and less stressful.


Use exhibit design companies to design more than just exhibits.

Finally, exhibit design companies can design more than just trade show exhibits. Instead, they can apply their expertise and skills to a variety of spaces.

For example, here at Imagecraft, we assist clients with lobbies, home builder centers and sales offices, retail spaces, and more. Turning a variety of areas into compelling spaces designed to attract business allows us to serve a large number of client needs. If you require a certain space to look beautiful and compelling, consider an exhibit design company to assist you.

Exhibit design companies offer clients a wide array of services and products to meet their unique needs. Instead of simply being a place to buy a custom exhibit, they serve as a resource for any exhibit project. Their services include everything from offering creative design solutions to offering a variety of display options to managing a tight exhibit budget to offering trade show services and designing more than just exhibits.

The next time you require a trade show display or any other type of exhibit service, do not hesitate to reach out to Imagecraft. We can offer you an array of services and projects to help you stand out, whether on the trade show floor, in a lobby, or anywhere else.

trade show display


Trade show displays are true investments. The money and effort you put into them up front will reward you for years with trade show traffic, brand awareness, leads, and conversions for your business. In fact, the average trade show exhibit lasts anywhere from 3 to 7 years. As time goes on, however, even the best displays wear out or lose their usefulness and must be replaced. Following are a few signs that it may be time to buy a new trade show display.

trade show display 

Wear and Tear on the Old Display

Your display’s appearance is vital in capturing the attention of trade show attendees. In fact, when you designed your display, you and your exhibit company likely spent a great deal of time creating a look that would stand out on the exhibit floor. Because your display’s appearance plays such a large role in convincing trade show attendees to visit your booth, anything that detracts from that look can potentially harm your trade show success.

This is why signs of wear and tear on your display signal a need for a new trade show exhibit. While some things (such as burned out light bulbs) can be fixed, other kinds of damage (such as stains, dents, and scratches) become permanent parts of your display. And, a damaged display can call your professionalism and expertise into question in visitors’ minds. As a result, if you notice wear and tear on your display that cannot be easily fixed, you may need to consider replacing the display.

New Products and Services

Chances are, your current display is focused on specific products and services offered by your company. This focus is a smart marketing choice, because it allows you to inform visitors about the specific benefits they can gain from your company. People will naturally be drawn to a display that represents new, innovative, and unique products and services that they can take advantage of.

However, if your business releases new products and services, your display may quickly become outdated.

An outdated display is a reason to purchase a new one, because it is an inaccurate representation of your business. By using it, you will miss out on customers who could use your new products, and you may attract visitors who are looking for something you no longer offer. As a result, consider a new display anytime your company’s offerings begin to differ from what is represented in your display.


New Branding

If done correctly, your trade show exhibit should reflect your company’s branding and personality. Logos, colors, and overall feel should all accurately represent what your company is about. If your branding changes, therefore, it is likely that your display will need to change as well. There are a number of reasons that your branding (or messaging) might change.

For instance, occasionally, businesses will undergo a rebranding that introduces a new logo, changes the colors or styles of the original brand, etc. In these cases, your old display will quickly become outdated. In addition, you may occasionally find yourself with a new marketing message that can change the overall appearance of your display.

You may also find that your branding changes when your business undergoes major changes, such as mergers and acquisitions. These changes mean that your business becomes part of another business. It may adopt the branding of the other business, or receive entirely new branding that merges your company’s brand and the other company’s brand. In these cases, your display will need to change in order to reflect these shifts in your brand.


Competition Success

Even if your booth is up to date and reflecting your most recent products and services, you may still need a new trade show exhibit if your old display is not meeting your marketing goals at trade shows. In particular, you may need to consider a new display if you find that your old display is being ignored in favor of your competition’s booths.

If you notice that your competitors are regularly bringing in noticeably more business, visitors, and attention to their booths at the same trade shows you are attending, you may need to revamp your own display in order to better compete with theirs. You can do this by using an exhibit company’s design services to create a new display that incorporates and improves upon many of the features that make your competitors’ booths stand out.



Finally, you may need to consider replacing your current trade show display if you find that it is inconvenient to transport, install, or dismantle. For transportation, drayage, and other trade show expenses, pricing is often based on weight. The heavier the display, the more you will pay. If you want to cut down on the expense of getting your trade show exhibit from place to place, you may want to consider a new display that is lighter and easier to move.

In addition, set up time can cost you money (and stress) on the exhibit floor. If you find that your display is taking a long time to set up, or causing headaches during installation and dismantling, you may need a new trade show exhibit. Exhibit companies today can create relatively lightweight and portable displays that can make your set up and tear down experiences much less stressful.

If you think you might benefit from a new trade show display, consider hiring an exhibit company to help you think through the possibilities for a new display. Whether you choose a rental exhibit, a portable display, or custom exhibits, obtaining a new display can help you to better meet your marketing and trade show goals.

Trade Show Display

Custom exhibits can be eye-catching presences on the trade show floor. Visitors may be impressed with their ability to sit down at tables, or talk with you in a separate meeting room. Double decker displays can ensure that your business is seen by everyone at the trade show. Once the show is over, though, and you are faced with the task of breaking down, packing up, and storing your display, you may start to wonder where to put it. To help you navigate trade show display storage, following are a few common questions (and answers) about the process.

Trade Show Display 

What should I look for in custom exhibit display storage?

When you store your custom exhibit display, you want to make sure it will reemerge in the same excellent condition. As a result, you need to find a storage facility that is free of anything that could harm your display. Following are a few of the most important qualities to seek in your storage location.

Temperature Control

Large swings in temperature can harm your display by continuously shrinking and expanding the materials. These changes can lead to the breaking down of the material in the display. Shifts in temperature may also degrade laminates and glues. As a result, seek a trade show storage unit that is temperature-controlled.

Pest Control

Mice, termites, and other pests can easily destroy a custom exhibit display. As a result, be sure that you store your display in a location that is guaranteed to be free of pests.


Wet conditions can quickly destroy a custom exhibit display by eating away at the wood and other materials. As a result, it is essential that you store your display in a location that is protected against dampness or flooding.


Your custom exhibit display represents a significant investment of time and money. As a result, it is important to select a storage location that provides enough security to protect this investment. You may also want to choose a storage facility that gives you the ability to track your inventory.


What are the benefits of storing my custom exhibit display with my exhibit company?

You have a number of options when it comes to storing your custom exhibit display. You can store it yourself, provided you have the right kind of space available. You can use a self-storage facility. Or, you can store your display with the exhibit company that built it. This latter option is usually the smartest choice for most businesses. The reason is that exhibit companies work with displays every day and know what is required to keep a display safe. As a result, the storage they provide will be specifically designed to keep your display secure and undamaged in between trade shows.

In addition, when you store your display with your exhibit company, you enjoy easy access to their other trade show services. For instance, you can ask the company to update or inspect your display before a show without needing to pay for transportation from a separate storage facility to the exhibit company. In addition, you can more easily use the exhibit company’s transportation, drayage, installation, and dismantling services. The result is that you may be able to get your display to and from your trade shows with very little effort on your part.


What are some mistakes to avoid when storing a custom exhibit display?

Regardless of where you decide to store your custom exhibit display, there are some mistakes you need to avoid in order to keep your display safe between trade shows. These mistakes can put your display at risk, or add cost and inconvenience to your display experience.

Failure to Inspect the Storage Facility

Because it is important to store your display in a safe environment, you need to know what the facility provides before you allow your display to be stored there. Confirm with the storage company that the area is secure, temperature controlled, dry, and free of pests. Once you know what the space is like, you can more confidently entrust your display to that space.

Failure to Buy Insurance

In the case of accidental damage to your custom exhibit display, you will want insurance to help cover the cost of your investment in your display, especially if the storage facility does not cover the cost of damage caused by catastrophes such as flood or fire. As a result, proper insurance can save you money in the case of an unforeseen problem.

Failure to Preview the Display

Finally, failing to inspect your display before you move it to your next trade show can mean surprises on the trade show floor. You want to know if there are any problems with the display while you can still fix them. Otherwise, you may only notice problems after the display has been assembled in the exhibit hall. Often, exhibit companies will offer you this inspection as part of their storage services.


Properly storing your custom exhibit display can be the difference between being able to use your display for years to come and encountering a damaged or unusable display the next time you have a trade show. As a result, choosing the right storage facility is important for guaranteeing your display’s safety. Next time you need to store a display, consider going beyond your exhibit company’s design services to also use their storage options. By doing so, you will be more likely to achieve safe storage, access to other trade show services, and a more convenient storage experience.

Venique trade show exhibit

Purchasing a trade show display can be a significant investment. In addition, because these displays are responsible for making positive first impressions with trade show attendees, their design is extremely important. That is why it is essential that you select an exhibit company that offers you comprehensive services to support every stage of the design and display process. If you use a company that offers the following services, you will be far more likely to receive a stunning and effective display for your next trade show.

exhibit display

Design Guidance

In order to obtain a trade show display design that works for your business, you must be able to clarify your design needs for the exhibit. Often, this can be difficult to do on your own. If you do not have exhibiting experience, you may not know what design elements will support your goals. Even if you have exhibited before, you may not be aware of the latest developments in exhibit design. In addition, you may not know what options are available within your particular budget, or whether or not certain elements can be modified to make them affordable for you.

This is why it is essential to find an exhibit company that offers design guidance as part of their process of creating custom trade show displays. For instance, at Imagecraft, we sit down with you in a discovery meeting to help you flesh out your vision for the display. In this meeting, we learn about your goals for your exhibit, and we offer design suggestions that might work for you. The result should be a clearer picture of what you need in your display so that the trade show display design we create meets your needs.



Each business’ display needs are different. Sometimes, they need a stellar design on a shoestring budget. Other times, they need a unique meeting area or are dealing with a difficult display space. Addressing these individual needs requires creativity. As a result, you should look for an exhibit company that is capable of innovation when it comes to meeting your specific design needs.

For instance, if you find that a certain material is too expensive for your budget, the designer should be able to create a solution that works for your budget and for your overall design. If you need a lightweight display, the designer should be able to locate materials that look stunning without weighing too much. It is the ability to creatively solve problems and manage budgets while delivering a stunning display that sets the best exhibit companies apart.


Budget-Friendly Options

Another service to look for in an exhibit company is an array of budget-friendly options for your design. Often, especially in today’s marketing world, businesses find themselves working with tight budgets. At the same time, a trade show exhibit must have a compelling design that will allow your business to meet its marketing goals. Finding the sweet spot between meeting a budget and meeting your marketing goals will require an exhibit company that is creative and flexible when it comes to its design options.

For instance, you may want to consider using a company that offers options such as custom rental exhibits or modular displays. These types of displays often allow you to customize their look without costing as much as a custom trade show display. Alternatively, you might consider a custom design that has been carefully crafted to minimize expense and maximize impact. Regardless of the choice you make, finding an exhibit company that can meld style and budget can make the entire design process less stressful.


Transportation and Storage

Once your trade show exhibit has been designed and built, you will need to undertake the sometimes-mammoth task of getting your display to the exhibit floor. Custom exhibits can be heavy, and you typically need to arrange for two types of transportation: From storage to the exhibit hall, and from the exhibit hall to your display space (called drayage). In addition, you will need to have your display installed and dismantled, and you will need a place to store it once the trade show is over.

While you can arrange for these services separately, some exhibit companies offer transportation services, trade show services, and storage for your display. This means that they will oversee your display’s transportation and drayage, help you set it up and take it down, and provide you with a safe, long-term storage area. The advantages of selecting a company that offers all of these services include convenience and peace of mind. The best people to handle your display are the people who built it and know what it needs to be safely transported, set up, dismantled, and stored. In addition, when you keep your display in the care of the company that built it, you may find it easier and less expensive to perform maintenance on it and to make tweaks to it, because it does not have to be transported back and forth from the exhibit company.

There are many qualities to look for when choosing an exhibit company. When it comes to the particular services a company offers, however, it is important to pinpoint a company that provides design guidance, innovation, budget-friendly options, and transportation and storage services. By doing so, you can be sure that your exhibit company is equipped to offer you a compelling design and convenient services to make your next trade show a more successful event.





museum exhibit

museum exhibitMuseum exhibits are a powerful way to take a topic and make it visible and tangible for museum visitors. A successful museum exhibit design will enthrall visitors with rich information and a compelling display. While there are a number of qualities that define an excellent museum exhibit, perhaps the most important is an engaging story. Weaving the elements of your design into a fascinating narrative allows you to capture visitors’ attention in a way that no other technique can do. Following are a few of the ways you can use your museum exhibit design to create a compelling story.

Organize your story around a single objective

Effective storytelling in a museum exhibit is focused storytelling. The narrative you create should have a single purpose around which it is organized. For instance, it can encourage visitors to act, emphasize a particular aspect of your company, or recount historical events from a certain perspective. In order to determine what to focus your exhibit on, ask yourself what the central message is that you want to convey to museum visitors. What do you hope to accomplish?

For instance, say you want to create a museum that tells the history of your company. You could choose from among objectives such as emphasizing your company’s ability to innovate, teaching visitors about your philanthropic goals, or focusing on your business’ longevity and expertise. Each of these objectives will result in a slightly different museum exhibit design. Once you know what the organizing principle of your design will be, you can more easily create a compelling narrative.

Visually highlight the most important parts of the narrative.

Organizing your story around a single objective is only the first step in creating a compelling museum exhibit design. Once you know how you want to organize your story, you will need to visually highlight its most important parts. By allowing certain elements to stand out (through techniques such as larger text, technology, etc.), you allow visitors to quickly understand the basics of your narrative, no matter how briefly they stay.

The parts of your story that are the most visible in your museum exhibit design should be the broad points of the narrative (i.e. major company milestones). This does not mean that you omit the details that enliven your story. These details can be included in layers (such as longer presentations and smaller text) for visitors who want to spend more time exploring your display. This technique allows visitors to quickly grasp the broad outlines of the story if they wish to pass through quickly, or to take time to delve into the more detailed narrative if they want to learn more.

Create a logical flow.

Any story you tell needs to have a logical beginning, middle, and end. In addition, good stories all contain the essential elements of a plot, such as rising action, climax, falling action, and resolution. The story you tell through your museum exhibit design is no different. Each element of your design should contribute to a logical narrative arc.

For instance, if you want people to quickly pick up on the story’s progression, you might consider dividing your exhibit up based on the beginning, middle, and end of your story. In order to help visitors understand the arc of the story, you can use lighting, technology, and graphics to convey the rising action, the climax, and the resolution of the narrative. The key is to make sure that your exhibit is arranged logically so visitors can easily follow the story as it unfolds. When moving through this type of exhibit, visitors will be more engaged, delve more deeply, and remember your story longer.

Engage visitors’ senses.

One of the most important elements of a museum exhibit design is that it provide a stimulating experience that captures visitors’ full attention. While there are many ways to do so, one of the most effective is to engage visitors’ senses. A story that is only conveyed through writing may be interesting for visitors who enjoy the written word. However, it may lose the attention of others who are more tactile, or aural, or visual. In addition, visitors who have certain disabilities (such as blindness or hearing impairments) may not be able to enjoy the story if it is only told in one way. As a result, the most effective museum exhibits engage all of the senses.

For instance, instead of simply writing down information on a placard, consider adding compatibility with a screen reader, or provide technology to have the information read out loud to the visitor. Add elements (such as millwork or statues) that can be felt or manipulated by visitors. Include interactive technology (such as kiosks or mobile apps) that will interest more technically-savvy visitors. By creating a museum exhibit design that engages all the senses, you will create a truly immersive, and accessible, experience for all of your visitors.

Use compelling graphics.

Finally, never shy away from using quality graphics in your museum exhibit design. The graphics (such as placards, signage, photographs, and images) are the elements that bring the story to life. They are the elements that explain and interpret the artifacts and objects that are on display. As a result, they need to be high-quality, clear, and compelling in order to create a museum exhibit that will effectively tell a compelling story. For instance, the basic elements of good graphics include clear, readable fonts; relevant and stunning images; plenty of white space, and a balance of complementary colors. In addition, your exhibit company’s design services should be able to guide you regarding the exact graphics that will best represent your story in your display.

A museum exhibit is a unique opportunity to tell a story that people need to hear. Using effective storytelling techniques can make it easier for you to convey your story in a compelling and memorable manner. By organizing your narrative around a single goal, highlighting the most important parts of the story, creating a logical flow, engaging visitors’ senses, and using compelling graphics, you can tell a story through your museum design exhibit that visitors will remember for the long-term.

Display text tops

One of the first things trade show attendees see when they look at trade show displays (whether custom displays or rental displays) is the text. The message conveyed in this text is often what will convince them to explore a trade show exhibit further. As a result, the text you choose is an important element in creating an effective display. Following are a few of the steps you can take to create powerful text for your next trade show display.


Display text tops


Keep your text short.

Trade show attendees typically only glance at a display for a few seconds. If they encounter a cluttered display with lots of text, they will likely ignore it in favor of one they can read more quickly. As a result, one of the keys to creating effective text for your trade show displays is to keep it short. Ideally, your messaging will consist of a single phrase or sentence with a maximum of six words. When you keep your text brief, you enable attendees to quickly understand your message, even if they only spend a few seconds looking at it. The result should be greater interest in your booth as more people read your message.


Send a single message.

Because your text is one of the first impressions trade show attendees have of your business, it can be tempting to put multiple messages on your exhibit. However, as mentioned above, visitors need to be able to read and understand your messaging in a matter of seconds. Trying to communicate two, three, or more points at once can leave attendees confused about your main point and frustrated with the time it takes to read your text.

As a result, it is important to convey a single message through your trade show exhibit. What that message should be will depend upon your business. For instance, some businesses may want to emphasize their low prices, while others may wish to emphasize their experience. Focus on the message that best captures what you want your booth visitors to know.


Create memorable text.

Brevity and focus are key ingredients in effective trade show display text. However, a short and focused message will do little good if attendees find it boring. As a result, it is also important for your text to be memorable. The uniqueness and power of your message will not only encourage trade show attendees to enter your booth, but also help to keep your brand in the forefront of their minds after the trade show is over.

There are a few ways to create memorable text. For instance, you can employ clever writing to state your message in a catchy and unique way. You may also choose to write about an element of your business that is unique. In addition, you should try to avoid jargon and clichés in your text, because these will immediately make your text less interesting. Instead, focus on telling your message in a new way.


Highlight your brand and products.

One of the main goals of your trade show displays should be to increase awareness of your brands and products. This means that trade show attendees should learn, simply by reading your text, something about what your brand can offer them.

The best way to do so is to choose brand values or products to highlight in your text. For instance, if your brand focuses primarily on customer service, then you should create text that communicates this information. If you have a new product to offer, you may choose to put this product front and center on your display. The result should be a message that gives visitors an idea of what they will get when they interact with you.


Make sure your text is easy to read.

Regardless of how short, focused, interesting, and branded your text is, it will do little good if trade show attendees cannot read it. As a result, all of your trade show displays should possess text that is easy to read from a distance.

Your exhibit company’s design services should be able to help you figure out the best way to maximize your message’s visibility. In general, however, it means that you will need to use fonts that can be read from afar. Use these fonts in place of fancy text that may not be as readable. In addition, make the font large enough to be read easily. The result should be text that attendees can read quickly, even at a distance. By doing so, you should reach more people within the crowded exhibit hall and, subsequently, enjoy more visitors to your booth.


Be prepared to provide more information.

Finally, be prepared to back up the message on your custom exhibits with more information inside the booth. Your text, by necessity, will be limited to a single, brief, message. However, that message will be sufficient if it is engaging and readable enough to get people into your booth. Once they are there, you will have the opportunity to give them as much additional information as they want.

As a result, make sure you have a savvy and knowledgeable sales team in place to answer questions and pitch your products and services. In addition, have literature to hand out, and technology with which visitors can interact. These employees and informative material can help ensure that booth visitors maintain the interest in your brand that your trade show display first sparked.

Creating powerful text for your trade show displays requires creativity and thoughtfulness. By keeping your message short, focused, memorable, branded, and readable, and by providing more information in the booth, you will maximize the impact of your trade show exhibit.