When it comes to opportunities to not only show off your trade show exhibit but also earn business and leads for your company, you have plenty of opportunities throughout the coming year. Major gatherings in every industry offer businesses the chance to get their brand seen and known among their target audiences.
If you want a trade show exhibit opportunity, we here at Imagecraft have compiled a list of some of the biggest must-attend events of the year. Here is an overview of each of them.
Trade Show Exhibit Opportunity 1: Cisco Live!
For businesses in the tech industry, keeping up to date with the latest industry trends and changes is critical. The annual Cisco Live! Event, which will be held June 9-13 in San Diego, CA, allows participants to learn about and discuss cutting-edge technological innovations, as well as network with Cisco leaders and representatives.
Attendees will also have the chance to explore the offerings of hundreds of Cisco partners and attend the Cisco Live! Celebration and other fun-focused events. As a trade show exhibit opportunity, this event provides access to the best and brightest technology leaders, as well as gives businesses the chance to highlight their performance on the leading edge of IT. Highlights include the following:
- Networking opportunities with peers and Cisco representatives
- Connection with hundreds of Cisco partners
- Educational seminars and events
- One-on-one meetings with industry leaders
- Access to cutting edge technology and trends
- Free Cisco certification exam
Trade Show Exhibit Opportunity 2: Comic Con International
Comic books can be serious business, and the largest gathering of comic enthusiasts will occur July 17-21, 2019, in San Diego, CA. This series of events and programs attracts more than 130,000 participants and boasts 460,000 square feet of trade show exhibit space.
Spread out over a convention center and a variety of additional locations, Comic Con offers numerous opportunities for comic book enthusiasts and industry participants to learn, discuss, and engage with the industry. Highlights include the following:
- 700 educational and workshop events
- Comic Arts Conference
- Film screenings
- Will Eisner Comic Industry Awards
- Art shows
- Exhibit hall
Trade Show Exhibit Opportunity 3: The Great American Trucking Show
With 50,000 anticipated attendees sporting more than 150 trucks right on the exhibit floor, 500,000 feet of exhibit space, 554 exhibitors, and 52,000 products, the Great American Trucking Show is the event of the year for anyone participating in the trucking industry.
The show, which will run from August 22 to August 24, 2019, in Dallas, TX, offers participants a wide range of practical and fun events to attend, as well as information about the latest products, services, trends, and regulations in the industry. Companies can, therefore, use this event as a trade show exhibit opportunity to highlight their contributions to the industry. Highlights include the following:
- Healthcare-focused exhibits and events to ensure that every trucker is fit for duty
- The Pride and Polish truck competition featuring dozens of the most beautiful, upgraded trucks out there
- The Rewarding Your Drive concert with free food for truckers and their families
- More than 500 exhibits sporting thousands of the industry’s newest products and services
- The Petro Truck Parking community, including more than 600 trucks and offering services ranging from showers to DOT inspections, maintenance services, and more.
- Educational seminars on topics relevant to industry participants
- Theater areas boasting educational and fun events and shows
Trade Show Exhibit Opportunity 4: Power-Gen International
Businesses in the power generation industry will want to use the Power-Gen International gathering from November 19-21 in New Orleans, LA, as a trade show exhibit opportunity. This gathering of more than 20,000 attendees and 900 exhibitors delivers information about the latest trends, changes, technologies, and products affecting the power generation industry.
Businesses looking for a trade show exhibit opportunity will have the chance to join nearly a thousand other companies in wowing attendees with the latest innovations, products, and services. Described as the “mecca for face-to-face business” in the industry, the exhibit hall provides companies who bring trade show displays unmatched exposure and opportunity within the industry. In addition, the show’s Knowledge Hubs is located right on the exhibit floor, attracting attendees to their educational presentations and ensuring a steady flow of attendees throughout the booths.
Highlights of Power-Gen International include the following:
- 65 educational sessions featuring more than 200 presenters
- Hundreds of exhibits offering access to thousands of products and services
- The Knowledge Hub learning theaters
- Networking opportunities
The right trade show exhibit opportunity offers your business the chance to stand out in your industry and reach your target audiences. Embrace the opportunities they offer by bringing a powerful custom exhibit tailored to your business needs.
If you need help creating the look you need, do not hesitate to reach out to Imagecraft. We have deep expertise in helping clients prepare for the biggest trade shows out there. We can help you turn your next trade show exhibit into an unforgettable presence at your next trade show exhibit opportunity.
Exhibit design companies, like Imagecraft, have much to offer exhibitors. Perhaps the most obvious service they provide is the design and building of booths for events of all kinds. However, what you may not realize is that even if you are not building a custom exhibit, there are still reasons to utilize an exhibit design company.
Use an exhibit design company for creative design solutions.
Most exhibitors have been there: You have an important event coming up, and a huge problem. Maybe you ended up with a really bad exhibit space because you forgot to reserve your location far enough in advance. Maybe you pulled your old exhibit out at the last minute, only to discover rodent or water damage. Perhaps you need to make a big splash with a small trade show display.
Regardless of what the problem is, creative design solutions are available through the right exhibit design company. Far from limiting their services to standard design approaches and exhibit sizes, the right business will deploy its design services to solve even tricky problems.
In fact, one of the marks of a quality exhibit design company is its ability to offer creative design services that take your unique needs and incorporate them into a stunning display. You should even consider contacting one of these companies if you need a quick solution in order to meet deadlines or make it to an upcoming event.
Do not settle for less: If you have a tricky design problem, look for an exhibit design company like Imagecraft with a track record of creative design solutions.
Use an exhibit design company to access a variety of display options.
As mentioned above, custom exhibits do not constitute the only reason to reach out to an exhibit design company. That is, they are not the only exhibit products available through these companies.
Instead, exhibit design companies are a resource for a wide variety of display options. For example, exhibitors who need a smaller and more flexible set up can access portable or modular trade show displays. Others who need to flesh out existing trade show booth displays can rent or purchase elements like backdrops, furniture, or lighting. Even pop ups or other types of exhibiting options exist at exhibit design companies.
Use an exhibit design company to manage a tight exhibiting budget.
Many exhibitors make the mistake of equating an exhibit design company with big bucks. While custom exhibits can be a significant financial investment, the reality is that there are almost as many trade show exhibit options as there are budgets. An exhibit design company usually has access to many of these choices so they can equip you with an outstanding display no matter how much (or little) money you have to spend.
For example, exhibit design companies like Imagecraft often offer rental exhibits, which cost about a third of a custom exhibit. Lightweight portable trade show displays and versatile modular trade show displays also offer budgetary relief. Because all of these display options are customizable, they allow you to work within your financial constraints without compromising on appearance.
In addition, if you are building a custom exhibit on a budget, an exhibit design company can offer you creative design services that shave money off the total cost without shaving quality off the final product. For example, they may be able to reduce the weight of your display by using lighter materials. By doing so, they reduce your costs without affecting the look of your display.
Use an exhibit design company to access trade show services.
Many exhibit design companies go beyond design services for their clients. In addition, they offer a wide range of trade show services to make handling the trade show display easier for their clients.
For example, here at Imagecraft, we give clients the option of having an Imagecraft supervisor on site during the installation and dismantling of the custom exhibit. Their presence reduces set up errors.
We also offer transportation of the display through reliable partners who offer competitive prices. We can even help you handle subcontractor paperwork and combine multiple invoices into a single document. These types of services make the entire exhibiting process, not just the design and building phase, easier and less stressful.
Use exhibit design companies to design more than just exhibits.
Finally, exhibit design companies can design more than just trade show exhibits. Instead, they can apply their expertise and skills to a variety of spaces.
For example, here at Imagecraft, we assist clients with lobbies, home builder centers and sales offices, retail spaces, and more. Turning a variety of areas into compelling spaces designed to attract business allows us to serve a large number of client needs. If you require a certain space to look beautiful and compelling, consider an exhibit design company to assist you.
Exhibit design companies offer clients a wide array of services and products to meet their unique needs. Instead of simply being a place to buy a custom exhibit, they serve as a resource for any exhibit project. Their services include everything from offering creative design solutions to offering a variety of display options to managing a tight exhibit budget to offering trade show services and designing more than just exhibits.
The next time you require a trade show display or any other type of exhibit service, do not hesitate to reach out to Imagecraft. We can offer you an array of services and projects to help you stand out, whether on the trade show floor, in a lobby, or anywhere else.
When it comes time to plan for a new trade show exhibit, you may not want to jump immediately into designing the specifics of the booth. Many of the booth’s details will depend in large part on the planning and visioning you complete before you ever sit down to discuss room sizes and display cases with your exhibit company. To help you create a display that works for your business’ unique needs, here are five steps to take before you hit the design phase of your trade show exhibit.
Select the events where you plan to use your trade show exhibit.
One of the first steps you need to take when thinking ahead to a new trade show exhibit is what events you plan to attend with it. For example, do you plan to go to just one or two events a year, or multiple shows? Multiple shows are more cost-effective when you are considering the costs of purchasing a custom exhibit.
In addition, it is likely that who your target audiences are will depend upon the show you attend. For example, a show focused on healthcare equipment is likely to draw different attendees than a show focused on healthcare professionals. Knowing which shows you want to attend, and who will be going, can help you narrow down the focus and messaging your trade show exhibit should have. And that can help you create a design that speaks persuasively to your target audiences.
Reserve your booth space and note any special space needs you have.
Once you know which trade shows you want to attend, you will need to reserve your booth space for each. Doing so well in advance (often a year ahead of time) will help you to lock in the lowest rates and save the best spaces for your trade show exhibit.
In addition to reserving your booth space, you will need to note any special space needs you have. For example, be aware of any oddities in the shape of the space, and any regulations from the venue that restrict the height of certain walls, limit the types of lighting you can use, and so forth. Know where your electrical outlets are, and how high you can hang materials. All of this information will allow you to design a trade show exhibit that does not break any rules or prevent you from fully using the booth on the day of the show.
Identify the target audience you want to reach with your trade show exhibit.
This step goes hand-in-hand with the first step of selecting which shows you plan to attend with your display. As mentioned above, every show will have different audiences you may wish to target. Determining who will be attending your chosen shows, and who from those groups you most wish to target, is important to developing a trade show exhibit that will attract qualified leads.
For example, that healthcare event focused on professionals may attract both executives and doctors. However, your business may be most interested in attracting the executives who have the power (and the budgets) to sign off on the purchase of your medical equipment.
Knowing who you want to target can help you to develop a trade show exhibit that speaks to their pain points, needs, and desires in order to convince them to come find out more about the medical equipment (or other products and services) your company has to offer.
Create your trade show exhibit budget.
The cost of a trade show exhibit can vary widely, depending upon the type of display you choose, its features, its size, and much more. For example, a custom-built 20×20 display is going to cost more than a 10×10 portable trade show display.
Knowing how much you can spend on making your exhibit dreams a reality depends on your budget. As a result, before you sit down to design your booth, create a comprehensive trade show budget. Do not forget to add in major expenses, like display transportation, space reservation costs, and airfare and lodging for staff, as well as hidden costs of a trade show, such as drayage, cleaning services, and rigging.
It is not uncommon to spend anywhere from 30 to 40 percent of your total budget on the display itself. These percentages can vary depending on factors such as custom trade show exhibits vs. rentals, the cost of the hosting city, the distance to travel, the number of staffers, and other factors. Once you have that number, you can work with your exhibit company to determine the best (and most affordable) trade show exhibit options for your budget.
Clarify your trade show exhibit strategy and vision.
Finally, you will need to clarify your trade show exhibit’s strategy and vision ahead of time. For example, using the information you have about your target audience and your own company’s needs, you should be able to build a picture of what you want to accomplish with your display. Setting specific attendance, lead, and messaging goals can help you both to measure the success of your trade show exhibit and allow you to develop a look that makes it easier for you to meet your goals.
At Imagecraft, you always have the chance to sit down with our design services and flesh out your vision for your exhibit. This meeting allows you to communicate your company’s unique brand values and needs, as well as the specific goals you have for your display, in order to ensure that we design just the right look for you.
Planning ahead can save you a world of frustration down the road. And with an investment as significant as a trade show display, you want to be sure that it will effectively serve your needs for years to come. Do not hesitate to reach out to Imagecraft to get help planning for and creating a trade show exhibit that meets your needs in an effective, profitable, and long term way.
Trade show displays are true investments. The money and effort you put into them up front will reward you for years with trade show traffic, brand awareness, leads, and conversions for your business. In fact, the average trade show exhibit lasts anywhere from 3 to 7 years. As time goes on, however, even the best displays wear out or lose their usefulness and must be replaced. Following are a few signs that it may be time to buy a new trade show display.
Wear and Tear on the Old Display
Your display’s appearance is vital in capturing the attention of trade show attendees. In fact, when you designed your display, you and your exhibit company likely spent a great deal of time creating a look that would stand out on the exhibit floor. Because your display’s appearance plays such a large role in convincing trade show attendees to visit your booth, anything that detracts from that look can potentially harm your trade show success.
This is why signs of wear and tear on your display signal a need for a new trade show exhibit. While some things (such as burned out light bulbs) can be fixed, other kinds of damage (such as stains, dents, and scratches) become permanent parts of your display. And, a damaged display can call your professionalism and expertise into question in visitors’ minds. As a result, if you notice wear and tear on your display that cannot be easily fixed, you may need to consider replacing the display.
New Products and Services
Chances are, your current display is focused on specific products and services offered by your company. This focus is a smart marketing choice, because it allows you to inform visitors about the specific benefits they can gain from your company. People will naturally be drawn to a display that represents new, innovative, and unique products and services that they can take advantage of.
However, if your business releases new products and services, your display may quickly become outdated.
An outdated display is a reason to purchase a new one, because it is an inaccurate representation of your business. By using it, you will miss out on customers who could use your new products, and you may attract visitors who are looking for something you no longer offer. As a result, consider a new display anytime your company’s offerings begin to differ from what is represented in your display.
If done correctly, your trade show exhibit should reflect your company’s branding and personality. Logos, colors, and overall feel should all accurately represent what your company is about. If your branding changes, therefore, it is likely that your display will need to change as well. There are a number of reasons that your branding (or messaging) might change.
For instance, occasionally, businesses will undergo a rebranding that introduces a new logo, changes the colors or styles of the original brand, etc. In these cases, your old display will quickly become outdated. In addition, you may occasionally find yourself with a new marketing message that can change the overall appearance of your display.
You may also find that your branding changes when your business undergoes major changes, such as mergers and acquisitions. These changes mean that your business becomes part of another business. It may adopt the branding of the other business, or receive entirely new branding that merges your company’s brand and the other company’s brand. In these cases, your display will need to change in order to reflect these shifts in your brand.
Even if your booth is up to date and reflecting your most recent products and services, you may still need a new trade show exhibit if your old display is not meeting your marketing goals at trade shows. In particular, you may need to consider a new display if you find that your old display is being ignored in favor of your competition’s booths.
If you notice that your competitors are regularly bringing in noticeably more business, visitors, and attention to their booths at the same trade shows you are attending, you may need to revamp your own display in order to better compete with theirs. You can do this by using an exhibit company’s design services to create a new display that incorporates and improves upon many of the features that make your competitors’ booths stand out.
Finally, you may need to consider replacing your current trade show display if you find that it is inconvenient to transport, install, or dismantle. For transportation, drayage, and other trade show expenses, pricing is often based on weight. The heavier the display, the more you will pay. If you want to cut down on the expense of getting your trade show exhibit from place to place, you may want to consider a new display that is lighter and easier to move.
In addition, set up time can cost you money (and stress) on the exhibit floor. If you find that your display is taking a long time to set up, or causing headaches during installation and dismantling, you may need a new trade show exhibit. Exhibit companies today can create relatively lightweight and portable displays that can make your set up and tear down experiences much less stressful.
If you think you might benefit from a new trade show display, consider hiring an exhibit company to help you think through the possibilities for a new display. Whether you choose a rental exhibit, a portable display, or custom exhibits, obtaining a new display can help you to better meet your marketing and trade show goals.
Museum exhibits are a powerful way to take a topic and make it visible and tangible for museum visitors. A successful museum exhibit design will enthrall visitors with rich information and a compelling display. While there are a number of qualities that define an excellent museum exhibit, perhaps the most important is an engaging story. Weaving the elements of your design into a fascinating narrative allows you to capture visitors’ attention in a way that no other technique can do. Following are a few of the ways you can use your museum exhibit design to create a compelling story.
Organize your story around a single objective
Effective storytelling in a museum exhibit is focused storytelling. The narrative you create should have a single purpose around which it is organized. For instance, it can encourage visitors to act, emphasize a particular aspect of your company, or recount historical events from a certain perspective. In order to determine what to focus your exhibit on, ask yourself what the central message is that you want to convey to museum visitors. What do you hope to accomplish?
For instance, say you want to create a museum that tells the history of your company. You could choose from among objectives such as emphasizing your company’s ability to innovate, teaching visitors about your philanthropic goals, or focusing on your business’ longevity and expertise. Each of these objectives will result in a slightly different museum exhibit design. Once you know what the organizing principle of your design will be, you can more easily create a compelling narrative.
Visually highlight the most important parts of the narrative.
Organizing your story around a single objective is only the first step in creating a compelling museum exhibit design. Once you know how you want to organize your story, you will need to visually highlight its most important parts. By allowing certain elements to stand out (through techniques such as larger text, technology, etc.), you allow visitors to quickly understand the basics of your narrative, no matter how briefly they stay.
The parts of your story that are the most visible in your museum exhibit design should be the broad points of the narrative (i.e. major company milestones). This does not mean that you omit the details that enliven your story. These details can be included in layers (such as longer presentations and smaller text) for visitors who want to spend more time exploring your display. This technique allows visitors to quickly grasp the broad outlines of the story if they wish to pass through quickly, or to take time to delve into the more detailed narrative if they want to learn more.
Create a logical flow.
Any story you tell needs to have a logical beginning, middle, and end. In addition, good stories all contain the essential elements of a plot, such as rising action, climax, falling action, and resolution. The story you tell through your museum exhibit design is no different. Each element of your design should contribute to a logical narrative arc.
For instance, if you want people to quickly pick up on the story’s progression, you might consider dividing your exhibit up based on the beginning, middle, and end of your story. In order to help visitors understand the arc of the story, you can use lighting, technology, and graphics to convey the rising action, the climax, and the resolution of the narrative. The key is to make sure that your exhibit is arranged logically so visitors can easily follow the story as it unfolds. When moving through this type of exhibit, visitors will be more engaged, delve more deeply, and remember your story longer.
Engage visitors’ senses.
One of the most important elements of a museum exhibit design is that it provide a stimulating experience that captures visitors’ full attention. While there are many ways to do so, one of the most effective is to engage visitors’ senses. A story that is only conveyed through writing may be interesting for visitors who enjoy the written word. However, it may lose the attention of others who are more tactile, or aural, or visual. In addition, visitors who have certain disabilities (such as blindness or hearing impairments) may not be able to enjoy the story if it is only told in one way. As a result, the most effective museum exhibits engage all of the senses.
For instance, instead of simply writing down information on a placard, consider adding compatibility with a screen reader, or provide technology to have the information read out loud to the visitor. Add elements (such as millwork or statues) that can be felt or manipulated by visitors. Include interactive technology (such as kiosks or mobile apps) that will interest more technically-savvy visitors. By creating a museum exhibit design that engages all the senses, you will create a truly immersive, and accessible, experience for all of your visitors.
Use compelling graphics.
Finally, never shy away from using quality graphics in your museum exhibit design. The graphics (such as placards, signage, photographs, and images) are the elements that bring the story to life. They are the elements that explain and interpret the artifacts and objects that are on display. As a result, they need to be high-quality, clear, and compelling in order to create a museum exhibit that will effectively tell a compelling story. For instance, the basic elements of good graphics include clear, readable fonts; relevant and stunning images; plenty of white space, and a balance of complementary colors. In addition, your exhibit company’s design services should be able to guide you regarding the exact graphics that will best represent your story in your display.
A museum exhibit is a unique opportunity to tell a story that people need to hear. Using effective storytelling techniques can make it easier for you to convey your story in a compelling and memorable manner. By organizing your narrative around a single goal, highlighting the most important parts of the story, creating a logical flow, engaging visitors’ senses, and using compelling graphics, you can tell a story through your museum design exhibit that visitors will remember for the long-term.
One of the first things trade show attendees see when they look at trade show displays (whether custom displays or rental displays) is the text. The message conveyed in this text is often what will convince them to explore a trade show exhibit further. As a result, the text you choose is an important element in creating an effective display. Following are a few of the steps you can take to create powerful text for your next trade show display.
Keep your text short.
Trade show attendees typically only glance at a display for a few seconds. If they encounter a cluttered display with lots of text, they will likely ignore it in favor of one they can read more quickly. As a result, one of the keys to creating effective text for your trade show displays is to keep it short. Ideally, your messaging will consist of a single phrase or sentence with a maximum of six words. When you keep your text brief, you enable attendees to quickly understand your message, even if they only spend a few seconds looking at it. The result should be greater interest in your booth as more people read your message.
Send a single message.
Because your text is one of the first impressions trade show attendees have of your business, it can be tempting to put multiple messages on your exhibit. However, as mentioned above, visitors need to be able to read and understand your messaging in a matter of seconds. Trying to communicate two, three, or more points at once can leave attendees confused about your main point and frustrated with the time it takes to read your text.
As a result, it is important to convey a single message through your trade show exhibit. What that message should be will depend upon your business. For instance, some businesses may want to emphasize their low prices, while others may wish to emphasize their experience. Focus on the message that best captures what you want your booth visitors to know.
Create memorable text.
Brevity and focus are key ingredients in effective trade show display text. However, a short and focused message will do little good if attendees find it boring. As a result, it is also important for your text to be memorable. The uniqueness and power of your message will not only encourage trade show attendees to enter your booth, but also help to keep your brand in the forefront of their minds after the trade show is over.
There are a few ways to create memorable text. For instance, you can employ clever writing to state your message in a catchy and unique way. You may also choose to write about an element of your business that is unique. In addition, you should try to avoid jargon and clichés in your text, because these will immediately make your text less interesting. Instead, focus on telling your message in a new way.
Highlight your brand and products.
One of the main goals of your trade show displays should be to increase awareness of your brands and products. This means that trade show attendees should learn, simply by reading your text, something about what your brand can offer them.
The best way to do so is to choose brand values or products to highlight in your text. For instance, if your brand focuses primarily on customer service, then you should create text that communicates this information. If you have a new product to offer, you may choose to put this product front and center on your display. The result should be a message that gives visitors an idea of what they will get when they interact with you.
Make sure your text is easy to read.
Regardless of how short, focused, interesting, and branded your text is, it will do little good if trade show attendees cannot read it. As a result, all of your trade show displays should possess text that is easy to read from a distance.
Your exhibit company’s design services should be able to help you figure out the best way to maximize your message’s visibility. In general, however, it means that you will need to use fonts that can be read from afar. Use these fonts in place of fancy text that may not be as readable. In addition, make the font large enough to be read easily. The result should be text that attendees can read quickly, even at a distance. By doing so, you should reach more people within the crowded exhibit hall and, subsequently, enjoy more visitors to your booth.
Be prepared to provide more information.
Finally, be prepared to back up the message on your custom exhibits with more information inside the booth. Your text, by necessity, will be limited to a single, brief, message. However, that message will be sufficient if it is engaging and readable enough to get people into your booth. Once they are there, you will have the opportunity to give them as much additional information as they want.
As a result, make sure you have a savvy and knowledgeable sales team in place to answer questions and pitch your products and services. In addition, have literature to hand out, and technology with which visitors can interact. These employees and informative material can help ensure that booth visitors maintain the interest in your brand that your trade show display first sparked.
Creating powerful text for your trade show displays requires creativity and thoughtfulness. By keeping your message short, focused, memorable, branded, and readable, and by providing more information in the booth, you will maximize the impact of your trade show exhibit.