4 Last-Minute Things to Do to Prepare Your SXSW Trade Show Exhibit
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The time is almost here: In just two short months, the most creative minds in the interactive, music, and film industries will come together for several days of networking, collaborating, and learning.

And, as a business engaged in these industries and invested in making the most of this annual conference and set of festivals, it is crunch time. While you have (hopefully) been planning your SXSW trade show exhibit and prepping your activations in order to create an interactive and unforgettable experience for attendees, there are a few last-minute things you need to do to get ready.

Fortunately, Imagecraft stands ready to help you navigate the last few weeks before the SXSW trade show. Here are 4 last-minute things that need to be on your to-do list this month, along with some tools Imagecraft can offer to help you make it happen.


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Get local support in place for your SXSW trade show exhibit.

Regardless of where you are traveling from or who you chose to help you create your SXSW trade show exhibit, it is now time to find some local Austin support for those exhibits. Do you know who to turn to if your lights burn out the day after the show starts? Do you have a plan in place for minimizing installation and dismantling delays? What happens if your pricey SXSW exhibit design is damaged when it arrives in Austin? Or worse, what do you do if your display fails to show up at all?

With a plethora of minor and major crises alike possible, you need a backup plan. Let Imagecraft help. As a local, Austin-based business, we can get you the support you need quickly. From providing you with display supplies to sending over reliable partners and support, to offering rapid display solutions like rentals and portable exhibits, we can help you handle a variety of last-minute needs. Take advantage of our locally-based and experienced support to ensure a successful exhibit at your biggest event of the year.


Get a second opinion to save money and improve your SXSW trade show exhibit.

A custom trade show booth can be expensive, and even less costly options, like rentals, require a financial outlay. That does not mean that saving money on your exhibit is impossible. With the right design, you can minimize costs without losing that all-important wow factor.

If you want to make sure that your SXSW trade show display is both affordable and effective, consider getting a second opinion from Imagecraft. With a couple of months left before the SXSW trade show, you have time to tweak your design to improve its effectiveness or to save a few dollars.

Imagecraft possesses years of experience in the trade show field, and SXSW in particular. That means that our design services can help you identify areas where you can save money without compromising on look, or offer solutions that improve the effectiveness of your display. Have us take a look at your SXSW trade show exhibit, and ensure the most cost-effective and powerful look possible at SXSW.


Finalize your SXSW trade show exhibit now.

There are two months left before the SXSW Trade Show 2019, but now is the time to finalize your plans. Waiting any longer means having less time to deal with problems that arise, less time to make changes to your design, and less time to save on expenses.

As a result, take the opportunity to finish your preparation for SXSW this month. Do you need a second opinion? Reach out to Imagecraft for a second look. Are you still unsure where to get your trade show services? Utilize Imagecraft’s deep well of expertise. Do you need help finding affordable shipping? Ask Imagecraft for references to their tried and true (and affordable) partners.

Whatever you need to finalize your plans is available at Imagecraft. Take the last few weeks and make sure you are ready to impress the incredible pool of talent and potential who will be attending SXSW in March.


See Also: How Do Modular Trade Show Exhibits Work?


It’s never too late to get ready for SXSW 2019.

At the same time, if you find yourself unprepared for SXSW 2019, take heart: It is never too late to get ready. Are you facing the worst case scenario: No display ready yet? Ask us about our quick turnaround options, like customizable rentals and portable trade show displays.

We can help you put together an exhibit that isn’t just quick, but is also powerful. There is no reason anyone needs to know you didn’t have an exhibit until January. All they need to know is that your display looks incredible.

Of course, other, less major, preparations are also possible within the next two months. If your to-do list feels overwhelming, take heart and reach out to Imagecraft. We are happy to lend our expertise and resources to getting you ready for the biggest event of the year.

SXSW 2019 promises to be bigger and more exciting than ever before. With a trade show that has expanded by 40 percent to interactive conference tracks on cutting edge topics like cryptocurrency and technology, to insights into virtual reality, any business related to the industry really needs to be there.


Let Imagecraft help you prepare in these last two months. From prepping last minute (but still incredible) trade show displays, to finalizing your SXSW trade show exhibits to getting a second opinion and finding local support, you can check off your to-do list with Imagecraft. And that means that when you show up at SXSW, you will be prepared to wow attendees and earn new business with displays that are as budget-friendly, interactive, and incredible as possible. Don’t let the size and scope of SXSW intimidate you. Get ready to stand out; thanks to expert local support and careful preparation that puts your business in the best possible light.

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Contact us for a SXSW Exhibit Assessment


For professionals in the interactive, film, and music industries, the annual SXSW conference held in Austin, TX, is the place to be. And with tens of thousands of participants flocking to the SXSW 2019 conference and set of festivals each year, it is also the place to be for businesses engaged in these industries. Rarely, if ever, is there another opportunity to reach such a large, engaged, and creative audience with your company’s industry innovations and contributions. Thanks to the impressive size of SXSW, and of the trade show in particular, (250 exhibitors attended the 2018 conference), it is key for exhibitors to stand out from the crowd with exceptional trade show displays. With the right planning, and the right exhibit company, however, it is possible to craft an exhibit (whether rented or custom) that will earn the attention your business deserves from leaders in your industry at this important annual gathering.


What qualities should a trade show exhibit at SXSW possess?

SXSW is known for bringing together tens of thousands of leading individuals from across the film, interactive, and music industries. This coming together of the brightest and most creative minds in three industries means that the conference has earned a reputation for innovation and creativity. This reputation extends to its trade show, which is billed as a place where the convergence points of the three featured industries are highlighted and explored. As a result, attendees at the trade show expect to encounter exhibits that highlight creativity, cutting edge innovation, and brand new products and services. In addition, the best trade show exhibits are often those that welcome attendees in to an interactive experience. Some areas of the trade show floor, for example, are devoted to free classes or other interactive pursuits. Others promote presentations within the film and music industries, while still more encourage participants to interact with the latest tools and techniques in the industries. Exhibits that encourage visitor participation embrace the ethos of SXSW while giving visitors a good reason to stay and learn more about what they have to offer. And, of course, a trade show display at SXSW should possess a striking appearance that will allow it to stand out on the trade show floor from the hundreds of other exhibitors vying for the attention of attendees. No bland or predictable exhibits are likely to succeed at a show where creativity and innovation are the focal points. Instead, creative, innovative design must accompany strong, interactive elements that showcase what is possible within the exhibitor’s industry.


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Out of time and need a quick SXSW exhibit? Let’s talk.



Why choose Imagecraft for an SXSW trade show display?

Perhaps the best place to start when building this type of trade show display is with an exhibit company who has the experience needed to design a compelling look, such as we here at the Austin-based ImagecraftExhibits. Here are just a few reasons to consider using our expertise and experience for your next trade show exhibit at SXSW 2019.


We have been building and managing trade show displays since 1971. With thousands of exhibit projects completed, we are intimately familiar with crafting a look and message for our clients that wins them visitors on the trade show floor. In particular, our design services specialize in customized solutions for customers’ budgets and design needs, ensuring an affordable, compelling, and unique look that captures the heart of their brand.  We have helped clients on the SXSW trade show floor since 2012. Some of our most compelling displays have included Home Depot (Full Circle Events), Dropbox, and pavilions for Great Britain, Brazil, and Australia, to name a few. We know what goes into a successful SXSW trade show display, and we know how to create the type of compelling and innovative look brands need for the conference. As a result, whether you are an experienced business with years of exhibiting under your belt or a young company just venturing into the exciting world of SXSW, you can be confident that you will get an exhibit that is customized, compelling, and effective for your brand.


We know that shipping costs can be quite significant for trade show displays. Keeping these costs down can play a large part in keeping overall expenses down for the exhibit. Imagecraft is an Austin-based company, which means that your SXSW trade show exhibit can be built and shipped to the event for a minimal expense. In addition to keeping shipping costs low, our location enables us to provide a fast turnaround for trade show displays. In particular, rental exhibits, modular, and portable trade show displays can be customized with your brand and messaging and sent to SXSW very quickly. This allows even businesses who may have had a late start to enjoy a strong presence on the SXSW trade show floor.

Project Management Services

Finally, Imagecraft makes a good choice for your SXSW 2019 trade show display because of our project management services. These services encompass every part of exhibiting your display, from taking it to the exhibit hall to setting it up, dismantling it, and storing it afterward. Thanks to these comprehensive services, you can enjoy the best rates, receive the support of our reliable partners, and encounter fewer issues with your experience at the exhibit hall. If you are considering a trade show display for SXSW 2019, you may want to consider Imagecraft as your exhibit company. From our decades of experience, including experience with SXSW displays, to our ideal location and comprehensive project management services, we are well positioned to help you create the innovative and compelling display you need to succeed at SXSW.