Custom trade show displays represent a significant investment of time and money. Because of this investment, they are meant to last for years. However, in order to keep your display profitable for more than just an exhibiting season or two, you have to take steps to maintain it. Without careful maintenance, the display will quickly wear out, and you will find yourself spending even more money to replace a display that should have lasted longer. Fortunately, routine maintenance of your display is neither complicated nor overly expensive. Following are a few simple steps you can take to keep your trade show exhibit beautiful.
Clean your trade show display after every event.
During a trade show, your exhibit will see a lot of visitors. People will walk around, touch your graphics and products, use your technology, sit in your chairs, etc. In addition, even with firm rules in place, you may find that people occasionally eat or drink in your display. The result of all this use is a certain level of grime. While the display may not appear dirty after only a few days, this dirt and grime have a way of building up. If neglected, your display may begin to look shabby.
In order to keep your trade show exhibit looking fresh and appealing, you need to clean your display after every event. Wipe down all of your graphics with a soft cloth dampened with water and a mild soap that will not damage sensitive materials. In addition, wipe down tables, technology, shelving, and other elements of the display. Allow the entire display to dry completely before you get it ready to ship. The result should be an exhibit that looks new longer.
Inspect your display for damage after every trade show.
Big problems with your display usually begin as small issues. By addressing these smaller problems early, you can forestall major (and costly) breakdowns. For instance, if you notice that a bolt is coming loose, you can tighten it before it falls out and takes some of your graphics with it. If you replace burned out bulbs at the end of your trade show, you won’t have to scramble for lighting at your next event.
As a result, it is important for you to carefully inspect your display for any problems after each trade show. These issues can be small, so your inspection should be thorough and detailed. You should look for burned out bulbs, loose bolts, missing pieces, or small areas of wear and tear. Once you know what the problems are, you should have them repaired before you store your display. By doing so, you prevent small problems from snowballing into large and less manageable issues further down the road.
Pack and ship your display professionally.
Another area where being proactive can help maintain your display is packing and shipping. During transport, there are many opportunities for your display to get damaged from being dropped, bumped, or shifted around. In order to prevent this kind of damage, you need to make sure your crates are in good shape.
Some exhibit design companies will build crates for your display that are specially designed to protect your particular display. Consider using these services to ensure the best possible crating. In addition, inspect each crate before packing your display away and replace crates that show signs of wear and tear.
In addition, always pack your display away carefully. It may take time to dismantle and fold all the pieces correctly, but doing so ensures that the display will remain secure in its shipping containers. You might also want to consider having your display shipped professionally, preferably through your exhibit company. In the hands of professionals who understand the value and fragility of your custom trade show display, your exhibit is more likely to arrive safely at its destination.
Store your display in the right environment.
Another important step in maintaining your custom trade show display is to store your exhibit in the right environment. There are three qualities of a safe storage space for your display: Dryness, consistent temperature, and an area that is pest-free. The dryness prevents mildew and rotting; the steady temperature prevents damage caused by large temperature fluctuations, and a pest-free area prevents damage from animals and insects.
Sometimes, your exhibit company will offer storage for your custom trade show display. This storage, because it is offered by a company that knows what display storage requires, is ideal for keeping your exhibit safe. In addition, it is often available at a reasonable rate. Proper storage can prevent issues that might harm or even ruin your custom trade show display in between trade shows.
Finally, in order to keep your custom trade show display looking modern despite the constant changes in design and technology, consider adding upgrades to your custom trade show display. Often, your exhibit company will inspect your display for you before your trade show and allow you to update your graphics to achieve the message you want to send.
In addition, you may be able to buy more space in your exhibit, purchase different pieces of technology to improve its functionality, or invest in other elements that will improve your display’s overall appeal and usefulness. Your exhibit company’s design services may be able to help you pinpoint the upgrades that will work for you. The result can be a more modern display for much less money than you would spend creating an entirely new exhibit.
Custom exhibits deserve the best care you can give them. By cleaning your display after every event, inspecting it for damage after every show, shipping it professionally, storing it in the right environment, and installing upgrades, you can maintain your display’s appearance and profitability for years to come.