Rental exhibits present an often ideal solution to the need to balance cost and quality in a trade show display. Inexpensive and beautiful, they give you access to a booth that meets your needs for a third of the cost of purchasing a custom exhibit. However, exhibitors often still worry about choosing a rental because of concerns about standing out sufficiently from the competition.
The good news is that rental exhibits are very customizable, allowing you to enshrine your brand in eye-catching ways. While your exhibit company can help you select the customization options that will work best for your business, there are also a few simple but effective ways to transform a rental exhibit into a personalized trade show booth display. Here are a few ideas.
Turn a rental into a personalized trade show booth display with personalized technology.
Technology, of course, is omnipresent, at a trade show and in almost every other area of life. The presence of technology alone will, therefore, not set your rental apart as a personalized trade show booth display. Your use of technology, however, will.
Most rental exhibits allow you to integrate whatever technology you choose, from virtual reality to tablets to RFID technology, and more. As a result, you get to choose, and tailor, the technological experience your booth visitors have. They may be entering a rental exhibit, but they should encounter your brand, and your targeted messaging, every time they interact with your booth’s technology.
For example, consider using virtual reality (one of this year’s trade show display trends) to give your visitors a tour of the rainforests your nonprofit is dedicated to preserving. Show them the creation of your custom furniture in process. Develop interactive presentations or games for them to use on your tablets as they learn more about your business. The options are limited only by your brand and goals.
Turn a rental into a personalized trade show booth display with subtle graphics.
Any rental exhibit worth its salt will allow you to add your own branding and graphics to the walls, both inside and out. Replacing the “skins” of the display can transform the rental from a cookie cutter creation into a branded representation of your business. Your exhibit company’s design services can help you achieve the right branded look for your business.
However, if you want another simple, slightly less obvious, way to turn the rental into a personalized trade show booth display, consider more subtle graphical placements. For example, infill panels, which often contribute to the walls that divide spaces within the display or that appear at workstations or other parts of the exhibit, may be customizable. Infusing them with personalized graphics can create a unique look that carries your brand through every part of your trade show exhibit.
Since you do not want to overlook a potential graphical possibility for turning your rental into a personalized trade show booth display, do not hesitate to ask your exhibit company for ideas. They can show you every space available for graphical customization. And, they can offer you guidance regarding how to maximize that space with a tasteful, branded, and targeted look.
Turn a rental into a personalized trade show booth display with accent pieces.
Technology and graphics are fairly obvious ways to customize a rental exhibit. After all, no trade show display can succeed without stunning graphics and some sort of technology. However, there are other ways to turn a rental into a personalized trade show booth display. A little bit of creativity is all you need. In particular, you can add personalized touches to your booth with the use of accent pieces and colors.
For example, creating a personalized trade show booth display may simply be a matter of setting the right tone. In that case, you may want to swap standard furniture for a few of your custom made wooden pieces to showcase your brand. You may want to add homey touches, like flower vases or wall hangings, to create a relaxed atmosphere.
If you want to create a personalized trade show booth display that boasts more direct branding, you may want to consider accent pieces like table covers that include your brand and brand colors. You may want to use different textures or colors on the walls in order to add small pops of branding to make your rental look less cookie cutter and more unique. Even lighting can serve as a way to add branded accents that transform your rental into a personalized trade show booth display.
There are, in fact, almost unlimited ways to customize a rental exhibit. The right exhibit company can walk you through all of your options to help you develop the look and feel you want for your target audience and trade show. The best part is that you can change the customization for every show you attend. However, if you are looking for relatively simple ways to upgrade your rental into a personalized trade show booth display, consider personalized technology, subtle graphics, accent pieces such as lighting and table covers, and more.
The result should be an exhibit that does not look like a rental. Instead, it should look like a customized, impactful, and appealing representation of your brand. If you need help creating this look, do not hesitate to reach out to Imagecraft for the rental options, customization options, and support you need to thrive at your next trade show.
There are few better ways of making an impression with your trade show display than by putting on a product demo. These live demonstrations of how a product works and the benefits it offers customers can add a memorable (and profitable) component to your trade show display. Here are five tips for creating product demos that wow, engage, educate, and, perhaps most importantly, convert.
Trade show display product demos should tell a story.
Everyone likes a story. The narrative engages their interest and improves their memory of what is said. When you can turn your trade show display product demo into a story with a beginning, middle, and end, then you can more easily interest your attendees in the item that you are showcasing.
The secret to a really effective product demo story is to make the attendees, and in particular, the problems they are facing, the center of the story. Since every story needs a conflict, turn their pain points into the problem that the product solves.
For example, say your trade show display is showcasing a new pair of hiking boots designed for durability. Turn your product demo about these boots into a story about someone who needs to hike the Appalachian Trail. Those boots’ durability becomes the key to getting the hero of the story to their goal. Whatever story you choose to tell, highlighting the benefits of the product through a narrative will be the most effective method. As a result, structure your trade show display’s product demo to do just that.
Trade show display product demos should engage visitors’ senses.
While sitting and listening to you or your staff talk might be what people expect to do during a product demo in your trade show display, you want to go above and beyond expectations. That is why you should create product demos that engage your visitors’ senses.
How is this possible? The first thing to do is to consider what your product is capable of. For example, does it have moving parts you can turn on? Is it safe or durable enough to be handled by the audience during the demo? Can you add lights, color, or other eye-catching props to your demo table? Are there any scents you can incorporate that would relate to the product?
No matter what item you showcase, whether it be a pair of hiking boots, a new smartphone, medical equipment, flooring, or more, you can spice up your presentation with elements that engage multiple senses. This happy surprise will delight attendees and make your demo more memorable in the long-run.
Trade show display product demos should be hands-on.
Part of engaging attendees’ senses during a trade show display product demo should include interactivity. That is, create a hands-on environment that encourages people to look at, feel, use, and otherwise physically engage with the item you are showcasing.
This approach might feel a little risky. What if they drop the new smartphone? Or what if the product fails to perform as expected while someone is handling it? The benefits, however, far outweigh the risks of allowing people to see and feel for themselves how the product works. This hands-on element of your trade show display product demo can be built into your trade show booth design.
For example, you may choose not to allow attendees to handle the item during the demo, but direct them to the interactive parts of your booth afterward. You can set up a photo area where they can take photos of the item to share online. You may put the demoed item on display where people can see its benefits firsthand. Whatever you and your exhibit company choose, let visitors see and feel the benefits of your products.
Trade show display product demos should wow attendees.
One of the goals of a trade show display product demo is to impress attendees. If they leave without a reason to remember your product over your competitors’, then you have failed. That is why your product demos should include elements that wow attendees.
These moments and elements do not have to be big. However, they should be memorable. Whether that is showing them how your product can complete a seemingly impossible task, unveiling your product in a memorable manner, sharing statistics in an engaging way, or another strategy, impressing your audience should be one of your primary event elements.
Trade show display product demos should be the focus of your booth design.
A product demo in your trade show display is a big event, and your trade show booth design should reflect that fact. When it comes time for your product demo, your customers should have no doubt about where to go for the big event. Staging, seating, lights, and other design elements should clearly point them to the location. In addition, consider holding the location of your demo in a central spot in your trade show display. Make the most of your design to attract the attention of visitors and draw them into your product demo.
Creating effective product demos within your trade show display means combining some smart scripting, and marketing with savvy design elements. When you create a story, engage visitors’ senses, create an interactive and hands-on environment, wow attendees, and create a booth design focused on your product demo, you will be well on your way to creating a demo that is engaging, and effective, for your business.
Scent, rather ironically, is one of the most overlooked senses, while simultaneously being one of the most powerful senses we as humans possess. With more than 350 scent receptors, as opposed to the three and five we have for vision and taste respectively, we are designed to respond to odors. That proclivity to scent is one of the reasons that scent marketing is becoming more popular, in trade show displays and in other areas. And, it yields results. A pleasing aroma can encourage visitors to stay up to 40 percent longer in a store.
Using scent to your advantage in your next trade show display, therefore, might just be a smart way to get booth visitors to stay longer and remember your brand more readily when they leave. Here are a few ideas for choosing and including scent in your trade show displays.
Choose aromas for your trade show displays that complement your brand.
People need your trade show displays to make sense. That means every element of the design, from the furniture to the graphics to, yes, the scents, need to work together to convey your brand values and messaging.
As a result, your scents need to mesh with your brand. For example, if your brand sells homemade wooden furniture, outdoorsy scents will work well to drive home the natural origins of your products. On the other hand, wafting scents, like the aroma of fresh baked cookies, through your booth, while making your guests hungry, is unlikely to deliver a strong and united brand message.
On the other hand, the scents you choose do not have to be focused solely on your products. Other brand elements or values can be highlighted by aromas. For example, that baked cookie smell might be ideal for a brand wishing to convey warmth and hominess, regardless of whether or not that brand sells baked items. The key is choosing smells that evoke feelings and ideas that match your brand values and goals.
Consider creating a custom scent for your trade show displays.
Have you ever smelled something and immediately remembered an experience, event, person, or product? That is because certain odors can become attached to certain memories or things that we have an emotional connection to. The scent itself serves as a reminder of that thing (for good or bad) and helps us recall it in the future.
For this reason, it can be a smart marketing strategy to create a custom scent for your trade show display. This means mixing different aromas to achieve a scent that is totally unique and can be easily associated with your brand. While customers may not consciously realize that that scent is custom made for your brand, chances are good that later, upon smelling that aroma, they will remember your brand, products, or even just the emotional reaction they had to their booth experience. As a result, it can be an effective way to build brand recognition and memory into your visitors’ trade show display experience.
Incorporate scent strategically into your trade show displays.
Sometimes, businesses try to incorporate scent into their trade show displays by spraying aromas around the booth periodically. Unfortunately, this technique is often ineffective, primarily because it does not deliver a consistent aroma throughout the booth. At first, the scent is very strong (perhaps too strong). After a short while, the scent fades, and with it any positive effects it was having on the trade show exhibit’s visitors.
Instead, you will need to be strategic when incorporating scent into your trade show display. You need to select a mechanism (such as diffusers) that will deliver consistent aromas throughout your trade show booth display.
In addition, you will need to carefully consider the strength of your aroma. Achieving a scent that can be easily detected by booth visitors but that is not overwhelming or annoying to those outside the booth is ideal. Your aromas should be a pleasing background to everything your trade show display has to offer, not the main attraction of your booth.
Consider trade show regulations when using scent in your trade show display.
Finally, before you incorporate scent into your trade show display, consider the rules governing your booth. These are usually found in your exhibitor’s handbook.
One of the biggest rules that may impact your ability to incorporate scent into your trade show display regards food prep. If you hoped, for example, to create mouth-watering scents by cooking food in your booth, you need to make sure that strategy works with the rules at your venue. You may, for example, be prevented from serving that food to your booth visitors.
Regardless of how you plan to disseminate aromas throughout your trade show display, the key is to do so in ways that do not run afoul of your venue’s regulations.
Scent marketing can be a smart choice for a trade show display. The use of scents can create a powerful experience that will make it easier for visitors to enjoy and remember your brand. When doing this type of marketing, focus on choosing aromas that match your brand; consider developing custom aromas; incorporate scent strategically, and follow your venue’s rules.
If you need help effectively using scent marketing, do not hesitate to reach out to Imagecraft. We can create beautiful custom exhibits (and offer other exhibiting solutions) that include avenues for effective scent marketing, if you wish. And the right exhibit, combined with effective scent marketing, can help you to make the impression you need at your next event.
After you purchase your trade show display and have it assembled in the exhibit hall, it is time to use it to create lead generation and brand awareness for your business. If you have created a compelling trade show booth design, its look and messaging should draw attendees in who want to learn more about what your company can offer.
It is at that time that your sales staff needs to use the advantage the display has given them and provide an engaged and professional experience to booth visitors. Here are just a few of the basic rules of trade show display etiquette they should follow in order to maximize leads and connect with their visitors.
Use welcoming body language within the trade show display.
Words are important, but body language will tell visitors even more about your business and your employees’ interest in them. As a result, your booth staff must use welcoming body language whenever they are interacting with visitors in your trade show display. Here are a few ideas for body language that puts people at ease:
- Keep arms and legs uncrossed.
- Speak with a smile.
- Make and keep eye contact.
- Avoid using smart phones within the booth.
- Do not lean against furniture.
- Do not sit unless with a visitor.
- Avoid distraction, such as speaking with other booth staff.
- Use polite language, including “please” and “thank you.”
The goal is for your staff to feel friendly and approachable at all times to visitors while they are in the trade show display. Any body language or behavior that detracts from this approachability will make it more difficult for visitors to engage with booth staff or feel as if they are your staff’s top priority. When staff can create a friendly atmosphere that complements a compelling and informative booth design, you have a greater chance of winning visitors’ goodwill and future business.
Avoid eating or drinking inside the trade show display.
In addition to maintaining a welcoming demeanor within the booth, your staff should also avoid eating or drinking while they are on duty. Any snacks, drinks, or meals should be consumed during breaks outside the trade show display (so make sure your staffing schedule allows for plenty of these).
There are two main reasons to avoid eating and drinking inside the booth. The first is to maintain the cleanliness and appeal of the exhibit. Food and drink spills can damage electronic equipment or leave stains that can detract from the professional appearance your booth needs to have. In addition, the clutter created by water bottles, snack wrappers, and meal containers can be seriously off putting to visitors who expect a clean environment focused on your brand.
Second, eating and drinking within the booth can look unprofessional and make it more difficult for visitors to approach your staff (or vice versa). Trying to eat and interact effectively with booth visitors is nearly impossible. Avoid losing valuable leads or portraying a negative view of your business by keeping food and drink outside your trade show display.
Include the right number of staff for the size of the trade show display.
Your booth staff may be friendly and approachable, but if there are not enough of them to handle all the traffic through your booth, visitors will still feel neglected. On the other hand, the presence of too many employees can make a booth, especially a small one, feel crowded before visitors even enter the door. Strike an appealing middle ground by staffing your booth with the right number of salespeople.
One method for determining the right number of staffers is to take the square footage of your trade show display and subtract the square footage consumed by furniture and other items. Then divide the remaining square footage by 50. That number should be the right number of staffers.
In addition, make sure to spread staffers out through your booth. If every staffer is responsible for a certain section of the trade show display, you are more likely to engage all visitors without staffers crowding visitors or each other.
Maintain a clean trade show display.
Cleanliness is next to professionalism when it comes to a trade show display. Make sure, therefore, that your booth looks clean at all times during the trade show. Normal wear and tear may be unavoidable (such as chipped paint or accidental bumps or dirt smears from visitors’ shoes). However, there are steps you can take to keep your booth looking fresh for the entire event.
For example, as mentioned above, keep staffers from eating and drinking inside the trade show display to prevent food clutter and spills. In addition, have staff conduct a cleanup of the booth every day. This should include vacuuming, spot cleaning spills and marks, wiping down graphics and surfaces, and even conducting basic maintenance, such as changing burned out light bulbs.
Have staff maintain a professional appearance within the trade show display.
Finally, trade show display etiquette requires your staff to maintain a well-groomed and professional appearance within the booth. In particular, your staff should either wear business casual clothing or uniforms provided by your company. In addition, clothing should be unwrinkled and clean throughout the staffer’s shift, and clothing should clearly differentiate booth staff from visitors.
Proper trade show display etiquette can go a long way toward complementing a great booth design and winning over visitors. By using welcoming body language, not eating or drinking in the display, including the right number of staffers for the trade show display, maintaining a clean exhibit, and ensuring that staffers maintain a professional appearance, you can maximize the positive experience visitors have in your booth. And if you want a booth design that draws in visitors to begin with, do not hesitate to reach out to Imagecraft. We have the experience and creativity to meet your company’s needs within your budget.