February 14th, 2017
Trade show displays offer an exciting opportunity to reach target audiences with your brand. But, they can also create a huge carbon footprint with their consumption of energy and materials. One study indicated that trade shows produce more waste than any other industry, except for the construction industry. Cutting back on this waste can be good for the environment. It can also be good for your business. Many trade show attendees want to support eco-friendly initiatives, and will be attracted to a business that can prove it cares about the environment. There are many ways to reduce your carbon footprint at trade shows. What follows, however, is a look at a few of the ways in which you can build eco-friendliness into the very fabric of your trade show display.
Use recycled materials in the construction of your trade show display.
New materials (such as wood, plastic, glass, and fabric) require the use of natural resources. For example, producing more fabric means not only using more cotton or wool, but also using more energy to run the machines that make the fabric. Recycled materials, on the other hand, require less energy and fewer natural resources to make. Plus, because recycled products use materials that would otherwise have been thrown away, they reduce the amount of waste that is added to landfills. For example, recycled wood can be taken from a building that is being demolished, or recycled plastic can be created from plastic items that are no longer needed. As a result, consider using recycled materials in the construction of your trade show display. Before hiring an exhibit company, ask them if they are able to use recycled materials in your display. Doing so can help you identify a company that will maximize the re use of materials and minimize your trade show display’s impact on the environment.
Strive for a lighter trade show display to cut back on emissions from transportation.
Lightweight trade show displays are desirable for a number of reasons, not least because they translate into lower shipping charges (Shipping charges are usually calculated on the basis of the trade show display’s weight). However, lightweight trade show displays also have the advantage of being better for the environment. The lighter the display, the fewer carbon emissions it will create and the less fuel it will require when being transported. As a result, consider requesting a lightweight display from your exhibit company’s design services. For example, opt for lighter fabrics and materials and seek creative ways to shave weight off your display without compromising the effect of the overall design. The savings in both money and environmental impact will be worth the effort.
Look for eco-friendly methods of transporting your trade show display.
Creating a lightweight trade show display is not the only way to create more eco-friendly transportation for your trade show display. You should also consider using other green methods of transport. For instance, package your trade show display in recycled containers to cut back on the energy and resources needed to package your trade show display. If you can use local resources for your display instead of having materials shipped in from far away, you will cut back on the carbon emissions and fuel used to bring those materials to your exhibit house. And, finally, consider shipping by ground instead of air to use fewer resources.
Switch over to LED lighting.
LED lights are one of the biggest new trends lately in trade show displays. They are cooler than traditional lights, so they pose less of a fire and injury risk; and they tend to cost less to use than do traditional lights. What makes LED lighting particularly suitable for a green trade show display is the fact that they use up to 95 percent less energy than do traditional halogen or incandescent bulbs. While this energy efficiency translates into lower energy costs, it also translates into a lower environmental cost as well.
Use recycled paper or digital means to convey information to trade show display visitors.
It used to be that trade show displays always included the giveaway of large amounts of literature. From news releases to brochures, this printed literature was expected by visitors to the booth. Those thousands of pounds of paper translate into thousands of pounds of waste. Even when recycled, they have a large impact on the environment. Nowadays, while the need to disseminate information about your company is every bit as important as it used to be, there are much more eco-friendly ways to go about it. If you must use printed literature for some reason, also consider using recycled paper. However, also consider using digital means to tell visitors about your company. Emails in particular serve as a way to send along information without impacting the environment. And, gathering visitors’ email information helps you build a contact list you can use to pursue leads after the trade show is over.
Use eco-friendly giveaways at your trade show display.
A green trade show display should include eco-friendly giveaways. These giveaways provide you with the opportunity not only to reduce your carbon footprint but also to impress visitors who want to know that businesses they use are doing their part to take care of the environment. For example, consider giving away pens made of recycle materials or natural materials such as bamboo. Give away reusable bags, cotton t-shirt, or Fair Trade coffee. The result will be both unique and memorable gifts and a more positive impression of your brand among your booth visitors. By taking steps to reduce your carbon footprint, you can create a green trade show display that both supports your business and the environment. By using recycled materials in the construction of your trade show display, striving for a lighter weight trade show display, switching over to LED lighting, using recycled paper or digital means to give out information about your business, using eco-friendly giveaways, and recycling materials after the show, you can make a positive environmental impact with your trade show display.