November 6th, 2018
When it comes time to put your carefully crafted message up on your trade show booth display, you want it to be clear and readable. All that time formulating the perfect, compact wording to reach your target audience will be wasted otherwise. Unfortunately, it is surprisingly easy to obscure your message with fonts that are hard to read. Here are a few tips for avoiding this problem by using readable words.
Avoid cursive or decorative trade show booth display fonts.
Cursive, or decorative, trade show booth display fonts are usually beautiful. Many exhibitors are tempted to use them because of their uniqueness and ability to add to their signage’s overall visual appeal. Unfortunately, these fonts are also very hard to read. And readability has to trump beauty when it comes to your graphics.
Why? Because attendees will not read anything that takes longer than 3 seconds to understand. And cursive or decorative fonts can be notoriously difficult to read, especially from a distance. Instead, consider using serif or sans serif fonts, like Arial, Georgia, Times New Roman, or Lucida, for your trade show booth display fonts. Or, have your exhibit company’s design services create a custom font that is also easily readable from a distance.
The right font will not detract from your overall design, but it will be very easy to read, especially from across the exhibit hall. When attendees can quickly absorb your message, they will be more likely to head over to your booth to learn more. Do not make their job harder by using fancy fonts that are difficult to decipher, and you will earn your visitors’ respect, and their presence, in your booth.
Create trade show booth display fonts that are large enough to be read from a distance.
While style clearly has an impact on the readability of your trade show booth display fonts, size also matters. Small text can be just as hard to read from a distance as can fancy fonts, and can pose the same problems when it comes to engaging visitors from across the exhibit hall. Do not make people squint to read your signs. Instead, create large fonts that are easy to read.
A good rule of thumb is to make your font size 1-inch tall for every 3 feet away from the booth. This means that if you want people to read your signs from 12 feet away, your font will need to be 4 inches tall. It is time to ditch the standard font sizes for a bold approach that can clearly be seen. Your exhibit company’s design services can help ensure that your font size matches the distance at which your signs need to be read.
Minimize the use of multiple trade show booth display fonts.
One goal of the signage on your trade show booth display is to create a unique look that catches attendees’ attention. However, this look should not include the use of multiple fonts for one piece of messaging or even for your entire display. Too many fonts can make it harder to present a unified brand message and instead can be confusing to visitors looking to understand what your business is about. In addition, too many fonts can be harder for attendees to read quickly and therefore make it less likely that they will put in the effort to come to your booth and learn about your company.
Instead, a good rule of thumb is to use no more than two different types of fonts throughout your trade show booth display. Or, at the very least, try to avoid using more than two different fonts for every sign, banner, or graphic presentation you use. You can still create a beautiful look using a limited number of fonts as long as you are creative in the use of those fonts and of the images that accompany them.
Avoid using all caps in your trade show booth display.
If you know anything about texting etiquette, you know that the use of all caps indicates yelling and is a major no-no if you want your messages to come off with a civil tone. What you might not realize is that fonts on your trade show booth display work the same way: All caps is off putting and stressful for attendees. While you want to communicate energy and enthusiasm about your brand, you do not want people to feel as if your brand is out of touch, unprofessional, or incompetent.
Instead, capitalize your messaging just like you would a regular sentence. Or, if you are dealing with phrases or headlines, consider capitalizing the first letter of every word or every major word. Otherwise, leave letters lowercase. If you are worried about visibility, use other techniques (like large, legible fonts, lighting, and height) to get your message across the exhibit hall. With proper capitalization, you can not only get attendees’ attention, but do so in a way that preserves a positive image of your company.
The fonts you use in your trade show booth display can go a long way toward catching people’s attention and encouraging them to stop by your exhibit. When selecting fonts, opt for clear and legible options instead of fancy or decorative ones. Create fonts that are large enough to be read across the exhibit hall. Minimize the use of multiple fonts, and avoid all caps.
By doing so, you can create messaging that is easy to read and part of an overall compelling display. And if you need help creating this display, do not hesitate to reach out to a trade show booth design company like Imagecraft. We can help you to create a look that clearly gets your message across.