April 9th, 2018
Trade show displays, and in particular, custom exhibits, are a significant investment for most businesses. The expenditure of weeks of time and thousands or hundreds of thousands of dollars needs to be protected, both when the display is being used and when it is not in use in between trade shows. As a result, trade show display storage should be an important consideration for any business that owns an exhibit. Locating a storage facility that will provide the right protection for the display, as well as make it easy to access repairs before each trade show, is a must. Likewise, avoiding mistakes that can literally cost you in damages and repairs is essential. Here is a look at some of the biggest trade show display storage mistakes to avoid.
Mistake 1: Miscalculating Trade Show Display Storage Space
Trade show displays can take up quite a bit of space, especially if packed properly in crates that are well padded and not over stuffed. One mistake often made by exhibitors is a failure to properly account for the amount of space they will need to store their exhibit after the trade show. For example, they may assume that the display will take up a minimal amount of space once crated, and reserve space within their own company for the display, only to find that they do not actually have enough storage space for the exhibit. Similarly, they may inadvertently reserve a storage area that is too small in a separate facility. Instead, you may want to consult with your exhibit company about how much space you will need to properly store your trade show display. With their years of experience and intimate knowledge of your particular display, they should be able to give you an accurate picture of the amount of storage space you will need.
Mistake 2: Failing to Professionally Store the Trade Show Display
Miscalculating the amount of space you have at your own facility for storing a trade show display can be a frustrating error. However, planning to store your exhibit at your business, instead of with a professional storage facility, can also be a mistake in and of itself. There are many reasons that failing to professionally store your exhibit can be less than ideal. Perhaps the biggest is that professional storage provides you with amenities, like security and a temperature controlled climate, that may be difficult for your business to replicate within your own storage facilities. Here are a few of the services a storage facility may be able to offer you:
- Temperature controlled climate
- 24/7 Security
- 24/7 Access
- Round the Clock Emergency Contact
- Staging Services (To Check for Damage Before Events)
- Professional Repair Services
- Shipment of Display
- Streamlined Inventory Tracking
In addition, storing your trade show exhibit on your own may save you money on storage. However, you may still need to pay for professional support for tasks such as previewing the exhibit before the trade show, making repairs, shipping the exhibit quickly to its location, and more. In the end, it may be more convenient and cost you less money to find a professional who can take on these tasks for you, while also ensuring the safe storage of your trade show exhibit.
Mistake 3: Failing to Get to Know the Storage Facility Beforehand
Chances are that, before you invested a large sum of money in a custom exhibit, you took your time researching exhibit companies in order to find a reliable and reputable business to build your trade show display. Now that you have the display at your disposal, however, will you put in the same time and effort finding a place to store it? If you do not, opting for the cheapest location, or settling for the first facility you find, you may end up regretting your decision. Just like exhibit companies, storage facilities come with many different reputations, track records, and services. For example, did you know that some storage facilities allow you to preview your exhibit before each trade show? Or give you access to professional and prompt repairs when needed? Do you know how secure your chosen storage facility is, and how many years the business has been operating? With the right information, you may find that the cheapest location is also the least experienced, or that the first storage facility you found does not have the services you need for your trade show display. Keep looking until you find a place that offers you a temperature controlled climate, strong security, years of experience, a positive reputation, and the amenities you need, all for a reasonable price.
Mistake 4: Choosing a Storage Facility that Is Not Always Accessible
Finally, you may, if you are hasty in choosing a storage facility, select one that is not always accessible. For example, if you have an emergency, can you call them at 2 am? If you lose track of your exhibit on the way to the trade show, can your storage facility track the packages for you? Does the facility have 24/7 access so you can check on your exhibit or ship it out whenever you need to in order to get it to your trade show on time? If it does not, you may find yourself running behind schedule waiting for the warehouse to open. You may lose your exhibit on its way to the trade show. And you may spend time and money trying to gain access to your property when choosing a more accessible facility could have provided you with everything you needed. Selecting a storage facility for your trade show exhibit is an important step in making sure it is protected and accessible. Do not settle for any dry space to keep it in. Instead, select a professional, experienced, and reliable company to help you manage not only the storage of your exhibit but also its inspection, repair, and shipment before every trade show. With 24/7 access and strong security, the right facility can keep your exhibit safe and in good condition for as long as you need, while making it available to you whenever you need.