April 29th, 2016
There are many types of retail fixtures that can bring your store and its products to life. The many styles of custom or standard fixtures available through retail fixture manufacturers allow you to develop the best layout for your particular store, regardless of your space or brand. Here is an overview of the types available to you if you choose to use retail fixtures to maintain a stylish, eye-catching design along with a functional layout.
Freestanding Retail Fixtures
Perhaps the most flexible type of retail fixture is the freestanding fixture. These displays are not anchored to a single point in the store (such as a wall). Instead, they can typically be maneuvered easily around the store and offer 360 degrees of display space.
Freestanding retail fixtures bring a great deal of flexibility to your store. For one, they allow you to experiment with your store layout to achieve the best look. They also make it easier for you to freshen up your store’s look as often as you wish. When you want to promote seasonal items, special deals, or set up holiday displays, you can use freestanding retail fixtures to place these displays in prominent areas and remove them when the sale or the holiday is over.
Typically, freestanding displays are ideal for displaying items such as clothing, shoes, and jewelry. They are also a smart choice for businesses looking to maintain a varied look in their store. Examples of freestanding retail fixtures include garment racks, gondolas, pedestals, and tables.
Countertop Retail Fixtures
For capturing leads at the point of sale, countertop retail fixtures are often a good choice. As the name implies, these are small fixtures that sit on top of your checkout counters. They can often be custom-designed by the retail fixture manufacturer in order to complement your brand, store design, and specific display needs.
Countertop retail fixtures are ideal for displaying smaller items that shoppers may want to purchase at the spur of the moment. For instance, brochures, maps, treats (such as candy, cookies, or gum), some types of jewelry, and many more items can all be positioned effectively with these fixtures.
Countertop retail fixtures allow you to make smaller, novelty items easier to access for consumers. When these items are displayed at your checkouts, they are immediately within the view of consumers who might not otherwise have thought to purchase them. As a result, they help to increase the number of sales you make, encourage leads for any special services you offer, and allow you to promote smaller items that would otherwise get overlooked.
Wall Mounted Retail Fixtures
Not all displays are as flexible or as interchangeable as freestanding and countertop retail fixtures, nor do they need to be. There are some types of merchandise, and some stores, which work best with more permanent solutions, such as wall mounted retail fixtures. These displays, as the name indicates, are anchored to the wall. Accessories such as hooks and hangers are then attached to the wall fixtures in order to display the products.
Wall mounted retail fixtures are ideal for saving space and for maximizing the amount of product you have on display. They also take up less space than do freestanding displays. As a result, smaller stores can use them to display their products without overcrowding their floor space. The result is both a cleaner looking store and a greater inventory available for perusal and purchase. Common examples of wall mounted retail fixtures include pegboard, gridwall, or slatwall.
Display cases are easy ways to showcase products that may be valuable, breakable, require refrigeration, or otherwise not hold up well to the attention of the casual browser. For instance, jewelry, perishable food (like ice cream), and other products work best in a display case. These cases are distinguished by glass fronts that allow the shopper to see what is inside. Sometimes, the shopper can open the display case, but some cases (typically those used to display jewelry) are locked and accessible only by a staff member.
There are numerous shapes and sizes you can choose for your display cases. The exact configuration of your display cases will depend upon the items you want to display and upon the amount of space you have in your store. The design services of a retail fixture manufacturer can help you determine what type of case will work best for your particular needs.
Sign holders are a type of retail fixture that allows you to communicate more easily with shoppers. These holders are simple fixtures that can hold a placard. They come in many different sizes, shapes, and colors so you can select the right kind for your particular size and branding needs.
Sign holders are ideal for labeling items in your store. Perhaps even more importantly, they can be used to communicate with shoppers regarding sales, deals, new items, and more. In this way, they allow you to promote the products, services, and deals that can bring you more customers and more sales. They may be placed anywhere in your store in order to attract the most attention.
Permanent Retail Fixtures
Permanent retail fixtures are displays that are built into the walls of the store. They often consist of shelving. Because they are incorporated into the walls, they are ideal for vendors looking to save the most space while displaying large amounts of inventory.
Permanent retail fixtures allow you to create exactly the type of long-term look and feel you want in your store. Because they will become a part of your store, you should be careful to use a retail fixture manufacturer who can create permanent fixtures that add to the beauty, branding, and function of your store as a whole.
In conclusion, the retail fixtures that are right for you will depend upon your needs as a business. The most successful stores often use a variety of retail fixtures in order to achieve the look they want. By consulting with a skilled and reliable retail fixture manufacturer, you can decide on a combination of branded, useful, and custom fixtures for your store.